Member - Marketing at EdgeVerve Systems Ltd

Job Description:

Objective:
Create and execute the Analyst Relations plan to enhance the visibility and market perception amongst the leading independent analyst firms for the AII & Automation products lines of EdgeVerve (An Infosys Company)

Experience:
Comprehensive experience in handling Analyst Relations with all major firms like Gartner, Forrester, IDC, HFS, etc

Responsibilities:
In this position, the person will be responsible to plan, implement and manage the Analyst Relations function for the AI & Automation products of EdgeVerve (An Infosys Company). Will be working with multiple Internal stakeholders and the central goal will be to position the various products strong with the analyst community to generate positive recognition and drive market leadership in analyst assessments.
This role will demand you to work in a fast-paced environment, ready to quickly adapt and respond to a competitive Industry landscape.
• Establish and maintain relationships with all relevant analysts / influencers
• Drive regular conversations within the analysts, hold periodic Briefings, Inquiries, product strategy sessions, etc
• Anchor and run the Request for Information (RFI) process from analyst firms by working with multiple stakeholders across the company.
• Prepare spokespeople for engagement with analysts and influencers
• Ensure that the important insights and industry trends from analyst reports and announcements are assimilated by the organization and influence product strategy.
• Develop strategic insights for senior leaders using insights and research from the analyst community
• Research the landscape of industry analysts and prioritize them based on their ability to affect the business interests
• Communicate company strategy, news, client stories, key wins, thought leadership and points of view to the analysts to enhance perception
• Oversee budget, analysis and recommendations for purchased analyst subscriptions and research services

Preferred traits
o Deep understanding of the analyst community
o Should be articulate and a quick learner
o Demonstrate organizational skills, flexibility and ability to produce results in a fast-paced environment
o Team player, good sociability and networking skills
o Excellent written, verbal communication skills and good presentation skills