Manager, Podcast Marketing at Sirius XM

Who We Are:

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. The Company’s advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you’ll make an impact:

SiriusXM is looking for a Manager, Podcast Marketing to join the growing Podcast Marketing and Partnerships team in New York City. This role will be responsible for fostering growth of podcasts through creative marketing execution, maintaining relationships, synthesizing and sharing data, and more. The ideal candidate will have a blend of strong digital marketing, proficiency in data and analytics, and experience in the media landscape.

What you’ll do:

• Brainstorm and pitch creative marketing strategies, content, and promotional opportunities aimed at gaining new audiences, retaining and engaging existing audiences, and building brand awareness.

• Develop marketing strategies and creative briefs for specialty programming, events, promotional assets, graphics, and more.

• Cultivate and maintain strong relationships with partners, serving as the main point of contact for marketing initiatives. Ensure seamless communication and coordination.

• Manage marketing from planning and strategy phases to implementation and execution to data analysis and presentations.

• Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel marketing, OEM, Sales, Brand, and Digital.

• Monitor and analyze the performance of marketing initiatives, using relevant metrics, key performance indicators (KPIs) and benchmarks to build insights about promotional effectiveness and make data-driven decisions.

• Provide and present regular reports and insights to stakeholders, highlighting the impact of marketing activities and identifying areas for improvement.

• Maintain a finger on the pulse in the rapidly evolving landscape of the industry, understanding technological advancements, content trends, and shifts in podcasting.

• Assist with performance marketing and media buying strategy focused on listener growth primarily within social media, native channels, display media and ad networks.

• Help partner with creative services, marketing analytics, product and engineering teams to build world class acquisition funnels and measurable marketing programs fueling growth.

What you’ll need:

• 5+ years of experience in digital marketing within the media landscape.

• Experience in sports marketing is a plus.

• Experience with video editing or design software.

• Experience in social media strategy, data analytics, and experience in tools such as Sprout, Hootsuite, etc.

• Proficient in computer and software skills such as Excel.

• Experience analyzing and synthesizing data, and sharing learnings to internal and external stakeholders.

• Well-organized and detail-oriented.

• Exceptional communication and writing skills.

• Commercial awareness partnered with a creative mind.

• Ability to seamlessly multi-task effectively across multiple active projects in a fast-paced environment.

• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $85,200 to $100,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.