User Researcher, WPP Open at WPP

Why we're hiring:

We are looking for a User Researcher to contribute to shaping the user experience of our global GenAI-powered marketing platform. This platform is transforming how 150,000 employees across creative, media, and production deliver work, blending intelligent automation, role-based AI agents, and new ways of working to streamline project delivery across the enterprise.

You will support our user research practice by capturing insights into user behaviours, needs, pain points, and emerging habits. Your contributions will help influence product direction, drive behavioural change, and ensure the platform is intuitive, efficient, and widely adopted. This role offers an opportunity to develop your research skills, apply rigorous methodologies, and help bring the voice of the user into every stage of the transformation

What you'll be doing:

• Research Execution & Support:
  • Support the user research strategy for the GenAI platform transformation, aligning with strategic goals and user adoption targets.
  • Assist in designing and conducting mixed-methods research (qualitative and quantitative) to explore user needs, workflows, perceptions of AI tools, and barriers to adoption.
  • Help identify and segment user personas across functions (creative, media, production), roles, and maturity levels in AI literacy and digital tooling.
• Insights for Behaviour & Adoption:
  • Contribute to exploring behavioural drivers and resistance points related to GenAI adoption, automation, and role-based agents.
  • Assist in assessing how users currently complete tasks and how they react to automation or AI intervention.
  • Support partnerships with behavioural designers to enable mindset shifts, habit formation, and sustained usage of new capabilities.
• Prototype & Product Testing:
  • Collaborate with UX, Product, and AI teams to execute usability tests, concept evaluations, and in-field studies.
  • Help evaluate AI agent usability, understand gaps in comprehension, and improve task-to-agent workflows to reduce friction and increase confidence.
  • Assist in testing in-product micro-learnings and feedback systems for continuous learning loops.
• Feedback & Learning Contribution:
  • Support efforts to capture ongoing user feedback, usage data, and experience metrics as part of a continuous discovery process.
  • Help translate research findings into clear, actionable insights that guide product development, UX design, agent strategy, and change enablement.
  • Contribute to developing and maintaining user insight documentation or personas to make findings accessible to internal teams.
• Cross-Functional Collaboration:
  • Partner closely with Product, UX, AI Coaching, and Change teams to embed user insights into design and rollout processes.
  • Participate in co-creation workshops, journey mapping, and collaborative discovery sessions across global teams.
  • Act as an advocate for user needs and friction points in team discussions.

What you'll need:

• 1-3 years of experience in user research, design research, or human-centered design, ideally within digital platforms or technology-driven environments.
• Familiarity with qualitative methods (interviews, usability testing) and basic quantitative analysis (surveys, metrics interpretation).
• Experience participating in research in enterprise environments or with diverse user groups is a plus.
• Basic understanding of behavioral principles and digital adoption challenges.
• Comfortable learning about and working with AI-driven tools and emerging technologies such as LLMs, agents, or automation platforms.
• Ability to articulate research findings clearly and concisely.
• Preferred Qualifications:

• Bachelor's degree in psychology, HCI, sociology, anthropology, or a related research discipline.
• Experience with digital tools like Figma, Dovetail, Miro, or survey platforms.
• Exposure to agile product teams and iterative research practices.
• Prior academic or project work in creative, media, production, or marketing sectors a plus.

• Personal Attributes:

• Empathetic and curious: You are eager to listen, ask questions, and understand how people think and work.
• Eager to learn: You are comfortable navigating ambiguity and keen to develop your skills in a fast-evolving AI-led transformation.
• Collaborative: You enjoy working with others and building relationships with design, product, and strategy teams.
• Detail-oriented: You are focused on contributing to high-quality research and insights.

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: We are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

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