- Senior
- Office in Vancouver
INDOCHINO is looking for a strategic, data-driven, and results-oriented Senior Marketing Manager to lead our end-to-end customer growth and retention efforts. This role owns the full marketing funnel—from first click to lifelong loyalty—and is responsible for driving scalable performance across all paid acquisition channels and CRM-powered retention programs.
You’ll lead the strategy and oversee execution across paid digital media (e.g., Google Ads, Meta, TikTok, Affiliate, Programmatic), lifecycle marketing (Email, SMS, CRM, Loyalty, Referral), and emerging platforms. This highly cross-functional role will collaborate closely with Brand, Creative, Ecommerce, Analytics, Tech, and Retail to deliver integrated campaigns that grow customer acquisition, deepen engagement, and maximize LTV.
This is a high-impact leadership role for someone excited to own performance marketing across both acquisition and retention, with a strong mix of strategic thinking and hands-on channel expertise.
Key Responsibilities
Paid Acquisition
- Own end-to-end strategy, performance, and optimization across all paid media channels: Google (Search, PLA, YouTube, Display), Meta, TikTok, Pinterest, Affiliate, Programmatic, and new platforms
- Build and manage full-funnel, cross-channel media plans aligned to brand, product, and revenue goals
- Lead a high-performance team including an Acquisition Specialist and agency partners to hit targets (ROAS, CPA, CPO, new customer growth)
- Define and drive the testing roadmap across creative, targeting, bidding, placements, and landing experiences
- Manage budgets, monitor pacing, and surface daily/weekly performance insights and strategic recommendations
Retention, CRM, & Loyalty
- Lead strategy and performance of all retention initiatives: Email, SMS, CRM, Referral, and Loyalty
- Oversee Retention Specialist and own execution, testing, and channel health across lifecycle touchpoints
- Develop and scale a CRM framework to support personalized customer journeys and trigger-based automations (e.g., welcome, post-purchase, win-back)
- Own and optimize loyalty and referral programs to drive repeat engagement, advocacy, and long-term value
- Champion segmentation and data-driven personalization strategies across all retention channels
- Monitor deliverability, churn, and engagement metrics with a continuous improvement mindset
Cross-Functional Leadership
- Collaborate with Brand and Creative to ensure performance assets align with campaign narratives and brand guidelines
- Partner with Ecommerce and Tech to integrate personalized experiences across site, flows, and messaging
- Work closely with Analytics to align on reporting, attribution, and insights that drive action
- Share regular performance updates and strategic takeaways with leadership and stakeholders
What You Bring
- 7–10+ years of performance and lifecycle marketing experience in DTC or omnichannel environments
- Demonstrated success owning acquisition and retention across paid digital and CRM/lifecycle channels
- Proven track record of driving growth, efficiency, and LTV through integrated performance programs
- Deep expertise in:
- Google Ads, Meta, TikTok, YouTube
- Email & SMS platforms (e.g., Bloomreach, Klaviyo, Attentive)
- CRM & loyalty strategies (segmentation, personalization, triggered journeys)
- Referral program development and management
- Analytical rigor with strong command of attribution models, A/B testing, and budget optimization
- Experience managing direct reports and agencies with a leadership mindset
- Effective cross-functional communicator and strategic partner
- Passion for performance marketing that blends data, creative, and customer insight
Why we think you’ll like working here:
- Salary range: $110,000 - $120,000
- 3 weeks' vacation and excellent benefits package
- Flexible and Hybrid Working Environment, open to remote within Canada
- Paid Birthday Time Off
- Discounted Employee pricing
- Free Suit Every Year
- Working closely with cross-channel teams to give a full business view
