Vice President of Marketing at Bubble Skincare

VP of Marketing

Location: New York, NY (Hybrid, 4x Week In-Office)
Reporting to: Founder & CEO
Department: Marketing
Salary: $180,000 - $240,000 annually, based on experience

About Bubble:

Bubble is rewriting the rules of skincare. Since launching in 2020, we’ve become one of the fastest-growing skincare brands in the U.S.—rooted in derm-developed formulas, clinical efficacy, and a radically joyful brand voice that speaks to a generation.

We’re now in 17,000+ retail doors across Target, Ulta, Walmart, CVS, Boots UK, Priceline AU, Shoppers Drug Mart, and Sephora Middle East, with a passionate community of millions driving us forward.

We’re looking for a Vice President of Marketing to lead the next chapter of Bubble’s growth. This is a rare opportunity to shape one of the most disruptive, culture-defining brands in beauty today.

Role Overview:

As VP of Marketing, you’ll be the architect of Bubble’s brand and growth strategy across every channel outside of community. You’ll bring sharp strategic thinking, creative excellence, and operational rigor to fuel growth across paid, social, retail marketing, PR, partnerships, and brand activations.

Reporting directly to the CEO, you’ll be a key member of the leadership team—responsible for making Bubble one of the most loved, talked-about, and effective marketing engines in beauty.

This role requires equal parts storytelling, strategy, and systems-building: elevating the brand while driving scalable, sustainable growth.

Key Responsibilities:

• Work closely with the Founder to set Bubble’s global marketing strategy, annual calendar, and campaign planning.
• Own the execution of that strategy across paid media, social media, retail marketing/VM, PR/communications, partnerships, and brand activations.
• Drive Scalable Growth: Build and optimize campaigns that deliver business impact while maintaining Bubble’s DNA and authenticity.
• Lead Brand Storytelling: Develop breakthrough creative and campaigns that resonate with Gen Z, Gen Alpha, and Millennial audiences, while expanding credibility with older consumers.
• Partner with Retail Media: Build best-in-class retail marketing and media partnerships with Target, Ulta, Boots, Sephora ME, and more to strengthen sell-through and brand equity.
• Elevate PR & Influence: Position Bubble as a cultural voice in skincare through talent, press, and strategic partnerships.
• Launch with Impact: Create integrated strategies for new product and campaign launches that drive awareness, trial, and long-term demand.
• Inspire & Lead Team: Mentor, coach, and scale a high-performing marketing team; foster creativity, accountability, and innovation.
• Operate as a Key Exec: Collaborate with the CEO and leadership team on brand positioning, strategic priorities, and long-term vision.

Who You Are:

• Strategic Marketing Leader: 14+ years of experience in brand and growth marketing, ideally in beauty, CPG, or disruptive consumer brands, with proven leadership at scale.
• Full-Stack Marketer: Expertise across paid media, PR, retail marketing, creative, and digital, with the ability to integrate them seamlessly.
• Culture-Obsessed Storyteller: A pulse on cultural trends and an instinct for creating campaigns people love and talk about.
• Performance-Driven Operator: Data-savvy with a proven track record of building marketing systems that drive both brand equity and measurable results.
• Builder Mentality: Entrepreneurial, adaptable, and thrives in fast-growth environments—ready to roll up your sleeves and think big.
• Inspirational Leader: Skilled at attracting, retaining, and developing top talent while fostering a culture of creativity and accountability.
• Global Mindset: Experience scaling brands internationally is a plus.

Why Join Bubble

At Bubble, you’ll be part of a fast-moving leadership team rewriting what it means to build a skincare brand. You’ll have the opportunity to:

• Shape one of the most exciting, disruptive brands in beauty.
• Work at the intersection of culture, community, and commerce.
• Lead marketing for a company already surpassing legacy players in Gen Z market share.
• Join a team that blends creativity with execution, always challenging the industry status quo.

Bubble is more than skincare—it’s a movement built on joy, trust, and community. If you’re ready to build a marketing machine as disruptive as the brand itself, we’d love to meet you.