Direct Response Copywriter at ROI Revolution

Join our dynamic team as a Direct Response Copywriter where you'll spearhead the creation of captivating and persuasive copy (optimized for direct response), for our rapidly evolving company.   

The ideal candidate is passionate about writing copy that converts. Your main responsibility will be to write engaging and compelling copy that not only resonates with our high-value customers but also drives engagement and direct response from high-potential prospects.   

Balancing strategy and creativity are what you do best.   

• For direct response copywriting, you understand the best practices of converting cold traffic from varying means (ad video scripts, ad copy, VSLs, email outreach, just to name a few) and you fully demonstrate what’s needed to write top tier content in the B2B space. You’ve done this before at a high level and are able to show the trackable progress you’ve made previously. 
• For educational copywriting, you have a strong skill set in conceptualizing, brainstorming, and collaborating with subject matter experts to create strategically focused marketing campaigns and sales material that drive clarity and persuasion.  Your copy is educational, tactically accurate, appealing, and helpful to our target audience, aligning with our brand voice and company objectives.  

As a passionate and accountable individual, you thrive on delivering excellence in every project you undertake. You relish the opportunity to make a significant impact in a high-visibility role and champion the impact strong copy plays in acquiring and retaining our ideal brand clients.   

If you're ready to elevate your career in a role where copy makes a strategic impact, we want you on our team!   

 RESPONSIBILITIES:   

• Copywrite short/long form video scripts and track engagement leveraging a deep understanding of video content – hooks, storytelling, pacing, and strategy  
• Write highly persuasive/high converting copy targeting cold B2B audiences, tailored for specific marketing campaigns and other company needs  
• Work closely with our sales team to produce highly persuasive, technically accurate responses to requests for proposals, copy for sales presentations, and sales-enablement resources 
• Write copy for high-converting website landing pages   
• Build, monitor, track, and analyze campaign performance in Meta ads manager
• Lead our email marketing strategy end-to-end including copywriting, monitoring and improving KPIs, establishing positioning, etc. 
• Develop copy for compelling presentations that communicate a clear, coherent, and engaging story  
• Foster a collaborative environment where insights are valued, shared, and used to inform decision-making across the organization.  

REQUIREMENTS:   

• Bachelor’s degree  
• At least 3-5 years of post-college direct response copywriting experience (recent B2B experience preferred) 

ESSENTIAL QUALIFICATIONS:  

• Strong skill set in displaying empathy and clarity in your writing  
• A knack for storytelling and the ability to tailor your content/ideas through our brand voice on a variety of platforms   
• Demonstrated past success with building and managing ads in Meta ads manager 
• Naturally collaborative and are comfortable providing useful guidance in an enthusiastic and inspiring manner  
• Passionate about copy, ads, split testing, analytics, and improving marketing and sales funnels 
• Ability to easily understand, absorb, and execute on direction while welcoming constructive feedback 
• Thrives in a fast-paced and ever-changing environment  
• Strong aptitude for time management, organization, and communication  
• Ability to exhibit excellent problem-solving, attention to detail and creative thinking skills  

LOCATION:   

• Raleigh, NC  
• In-office 5 days per week 

Why in-office?  

At our core, we value peer-to-peer learning and human relationships. We understand the power of in-person collaboration, where ideas spark, creativity flourishes, and mentorship thrives.   

Our office environment fosters the seamless creation of captivating on-site video content, fueled by the energy of collective brainstorming sessions and real-time feedback.   

If you're not currently based in Raleigh, NC, let's discuss how we can facilitate your transition to join our dynamic team!

BENEFITS:   

• Thoughtfully designed, modern workspace for collaboration as well as deep work.  
• Eco-friendly office with onsite gym, fully stocked kitchen, catered weekly lunches and well-appointed game room  
• 20 days of PTO with incremental increases as your ROI career progresses  
• 10 paid holidays  
• Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)  
• Paid disability and life insurance  
• Monthly education bonus  
• Training and mentorship programs designed for personal and professional growth  
• Fully stocked kitchen and catered weekly lunch  
• Team lunches twice per quarter  
• Quarterly team builders  

ABOUT US:   

We believe brands deserve an agency team who is just as passionate about achieving their goals as they are.  Since 2002, we’ve been helping consumer brands accelerate growth and increase profitability through our highly strategic, results-driven digital marketing services and technology. Each ROIer contributes to these results and plays a key role in our vision to be the most highly regarded digital marketing agency. We are inspired and driven by consistently experimenting – learning from our failures and celebrating our successes.   

For more details visit our Careers page or ask your Talent Acquisition Specialist! 

ROI Revolution is an equal opportunity employer and is committed to the fair and impartial treatment of all employees and applicants for employment without regard to gender, age, race, religion, color, national origin, physical or mental disability, military/veteran status, sexual orientation, gender identity and expression, genetic information, marital status, parental status, pregnancy, or any other status protected by law.