Area Retail Manager at CONSUELA LLC

Description

Area Retail Manager — Consuela

Location: Austin, TX (Based in Guadalupe Store location, with travel to regional stores)

Reports To: CFO

Purpose of the Role

The Area Retail Manager is both a hands-on store leader and a multi-unit field manager, responsible for leading Consuela’s Austin area store while currently overseeing two additional store locations and their respective teams in Smithville and Katy, Texas. This role blends daily store execution with strategic leadership, supporting store managers, driving brand consistency, and delivering exceptional, heartfelt customer experiences across all doors.

This role is ideal for a leader who is equally passionate about people, product, and hospitality—someone who leads by example, develops others, and ensures that each store reflects the joyful, inclusive, and elevated retail environment that defines Consuela.

Key Responsibilities

Retail Store Leadership (Primary Store)

• Lead all day-to-day operations of the Austin store, delivering an exceptional customer experience that is warm, welcoming, and true to the brand pillars.
• Develop a team of high-performing, customer-first associates through training, coaching, and ongoing development
• Implement and sustain operational processes:
  • Sales floor execution and traffic-driving initiatives
  • Visual merchandising and brand storytelling
  • Inventory control and product flow
  • Scheduling and payroll forecasting
  • P&L ownership of controllable expenses
• Collaborate with Consuela Connects and HQ teams to support in-store events, activations, and brand moments

Area Manager Responsibilities (Multi-Store Oversight)

• Serve as the leader of leaders by coaching and developing Store Managers at additional locations in Smithville and Katy, Texas.
• Ensure each store is delivering on Consuela’s hospitality standards—hospitality without pressure, warmth without script, service with heart
• Conduct regular visits to all stores to assess customer experience, team engagement, and operational standards
• Act as the key liaison between store teams and corporate HQ—communicating key initiatives, sharing updates, and gathering field insights
• Partner with Store Managers to:
  • Develop talent pipelines and succession plans
  • Build schedules that support traffic , productivity goals, and in-store events
  • Manage store-level time tracking, staffing models, and team development
  • Support new company/store initiatives, visual refreshes, and brand consistency rollouts
• Lead weekly touch-base calls and monthly in-person coaching visits with each Store leadership team

Customer Experience & Brand Stewardship

• Champion Consuela’s hospitality-first service model across all stores:
  • Ensure customers feel welcomed, seen, and supported—not sold to
  • Model empathy, storytelling, and genuine connection with every interaction
• Elevate service standards through daily coaching, role-play, and customer experience feedback loops
• Monitor in-store feedback and respond proactively to trends or concerns
• Maintain an environment where team members feel proud of their work and connected to the brand’s mission

Requirements

Education & Experience

• 5+ years of multi-unit retail leadership experience (store manager or area manager level)
• Experience in fashion, accessories, or lifestyle retail preferred
• Proven ability to lead and develop teams across multiple locations
• Strong operational knowledge: scheduling, inventory management, P&L accountability
• Passion for delivering exceptional, hospitality-forward customer experiences
• Must have reliable transportation and be willing to travel regularly between stores
• Weekend, evening, and holiday availability required
  
  

Knowledge & Skills

• Deep understanding of retail metrics, service behaviors, and team leadership
• Strong communicator who builds trust and collaboration across all levels
• Ability to balance store-specific needs with brand-wide consistency
• Technologically comfortable (POS, scheduling, inventory systems, Google Suite)
• Strong organizational and time management skills—able to manage multiple locations and priorities at once

Thought Leadership

• Strategic thinker with the ability to zoom out across stores while still delivering day-to-day results
• Acts as a field ambassador for the brand, helping translate Consuela’s purpose into real-world execution

Personal Leadership

• Models humility, joy, and confidence—setting the cultural tone for each store
• Provides direct, supportive feedback and engages in tough conversations with care
• Seeks continuous improvement and encourages team learning and growth

Business Leadership

• Understands the balance between sales goals and brand ethos
• Uses data to inform scheduling, inventory needs,inventory management and performance coaching
• Supports marketing, merchandising, and planning teams with on-the-ground insights

Customer & Team Champion

• Advocates fiercely for the customer and team experience
• Creates a culture of psychological safety, belonging, and development
• Celebrates wins, builds morale, and fosters a sense of pride across the district
  

Supervisory Responsibilities

• Directly manages the team of one store (Assistant Managers, Supervisors, Retail Brand Associates)
• Indirectly manages Store Managers of 2 additional locations and their teams

Physical Requirements

• Ability to work standing and moving for extended periods
• Ability to lift and carry merchandise boxes as needed