Director of Marketing at McHale & McHale Landscape Design, Inc.

Description

 McHale Landscape Design is searching for our next Director of Marketing to lead our marketing efforts and elevate McHale’s presence as the premier luxury landscape design firm in the DMV region. If you are a hands-on, entrepreneurial marketer who thrives at creating strategies, executing campaigns, and positioning a brand at the top of its industry, we have an exciting and rewarding opportunity for you!

Who we are:

McHale Landscape Design is a residential landscape architecture and design-build firm dedicated to designing and constructing extraordinary residential gardens, pools, outdoor living areas, and home additions. Since 1981, our firm has created award-winning residential projects throughout D.C., Maryland, and Virginia, including more than 400 nationally recognized landscapes. We are committed to craftsmanship, creativity, and service, making McHale the trusted partner of high-net-worth families in the region.

What a Director of Marketing does:

McHale Landscape Design is searching for our next Director of Marketing to lead our marketing efforts and elevate McHale’s presence as the premier luxury landscape design firm in the DMV region. If you are a hands-on, entrepreneurial marketer who thrives at creating strategies, executing campaigns, and positioning a brand at the top of its industry, we have an exciting and rewarding opportunity for you!

Who we are:

McHale Landscape Design is a residential landscape architecture and design-build firm dedicated to designing and constructing extraordinary residential gardens, pools, outdoor living areas, and home additions. Since 1981, our firm has created award-winning residential projects throughout D.C., Maryland, and Virginia, including more than 400 nationally recognized landscapes. We are committed to craftsmanship, creativity, and service, making McHale the trusted partner of high-net-worth families in the region.

What a Director of Marketing does:

• Develop and implement a comprehensive marketing strategy that drives brand awareness, engagement, and new client acquisition.
• Position McHale as the leading luxury landscape design firm in the DMV by maintaining a consistent and elevated brand presence across all channels.
• Contribute directly to content creation, campaign management, and message refinement.
• Optimize SEO, SEM, social media, and paid media campaigns using analytics to maximize ROI.
• Leverage in-depth knowledge of the DMV market to tailor campaigns, build partnerships, and identify emerging trends.
• Lead by example while managing agencies, freelancers, and vendor relationships.
• Embody McHale’s core values of integrity, humility, adaptability, teamwork, continuous improvement, tenacity, and partnership.

You will be a great fit if you have:

• A bachelor’s degree in Marketing, Business, Communications, or related field.
• 8-12+ years of progressive marketing experience, including leadership roles.
• Experience in luxury markets (high-net-worth clientele, premium brands, real estate, hospitality, or design).
• Proven success developing and executing multi-channel strategies that deliver measurable revenue growth.
• Strong skills in digital marketing (SEO, SEM, social media, paid media, and analytics).
• Experience managing external agencies, freelancers, and vendors.
• Knowledge of the DMV market and affluent customer demographics (preferred).

What we offer:

• Competitive salary (commensurate with experience)
• Discretionary bonuses
• Comprehensive benefits including medical, dental, and vision  insurance, plus life, short-term, and long-term disability insurance for all full-time employees
• Paid time off and holidays
• The opportunity to lead marketing efforts that directly shape  the growth and reputation of a premier luxury brand

If you meet or exceed these qualifications and experience, we would like to talk to you!Develop and implement a comprehensive marketing strategy that drives brand awareness, engagement, and new client acquisition.

• Position McHale as the leading luxury landscape design firm in the DMV by maintaining a consistent and elevated brand presence across all channels.
• Contribute directly to content creation, campaign management, and message refinement.
• Optimize SEO, SEM, social media, and paid media campaigns using analytics to maximize ROI.
• Leverage in-depth knowledge of the DMV market to tailor campaigns, build partnerships, and identify emerging trends.
• Lead by example while managing agencies, freelancers, and vendor relationships.
• Embody McHale’s core values of integrity, humility, adaptability, teamwork, continuous improvement, tenacity, and partnership.

You will be a great fit if you have:

• A bachelor’s degree in Marketing, Business, Communications, or related field.
• 8-12+ years of progressive marketing experience, including leadership roles.
• Experience in luxury markets (high-net-worth clientele, premium brands, real estate, hospitality, or design).
• Proven success developing and executing multi-channel strategies that deliver measurable revenue growth.
• Strong skills in digital marketing (SEO, SEM, social media, paid media, and analytics).
• Experience managing external agencies, freelancers, and vendors.
• Knowledge of the DMV market and affluent customer demographics (preferred).

What we offer:

• Competitive salary (commensurate with experience)
• Bonuses
• Comprehensive benefits including medical, dental, and vision insurance, plus life, short-term, and long-term disability insurance for all full-time employees
• Paid time off and holidays
• The opportunity to lead marketing efforts that directly shape the growth and reputation of a premier luxury brand

If you meet or exceed these qualifications and experience, we would like to talk to you!