Digital Content Specialist Senior in Michigan, Grand Blanc at McLaren Health Care Corp

McLaren Health Care is a fully integrated health network committed to quality, evidence-based patient care with locations in Michigan and Indiana. The McLaren system includes 13 hospitals in Michigan, ambulatory surgery centers, imaging centers, a primary and specialty care physician network, commercial and Medicaid HMOs, home health, infusion and hospice providers, pharmacy services, a clinical laboratory network and a wholly owned medical malpractice insurance company. McLaren operates Michigan’s largest network of cancer centers and providers, anchored by the Karmanos Cancer Institute, one of only 53 National Cancer Institute-designated comprehensive cancer centers in the U.S.

Position Summary:  

The Senior Digital Content Specialist is responsible for maintaining McLaren Health Care’s internet and intranet websites while also managing the organization’s external digital presence, including social media profiles, business listings, and other media platform profiles. This role ensures that all digital content aligns with corporate strategy, brand standards, and compliance requirements. Key responsibilities include maintaining and enhancing website functionality, accessibility, and security, with a focus on front-end development (HTML, CSS, SEO, and ADA/WCAG compliance).

Essential Functions and Responsibilities:

1.       Develops and manages the social media and external digital profiles and ensures strategy is aligned with organizational goals, campaigns, and brand voice.

2.       Creates, edits, and publishes engaging multimedia content (copy, graphics, video, stories, reels, etc.) tailored for each platform, and manage / execute a content calendar to ensure consistent posting and integration with campaigns, seasonal initiatives, and organizational priorities.

3.       Monitors social media trends, platform updates, brand reputation, and compliance considerations to improve performance and safeguard audience trust.

4.       Analyzes performance metrics and generates reports on reach, engagement, conversions, and ROI to guide decision-making and optimize campaigns.

5.       Collaborates with internal teams (marketing, communications, design, service lines, etc.) and external vendors to source content, resolve technical issues, and ensure brand consistency across channels.

6.       Leads and optimizes paid media campaigns (setup, targeting, reporting) and oversee community engagement by monitoring conversations, responding to inquiries, and maintaining a positive brand presence.

McLaren Health Care is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identification, age, sex, marital status, national origin, disability, genetic information, height or weight, protected veteran or other classification protected by law.