UK - Programmatic Consultant at Incubeta

Overview & Primary Outcomes

Responsible for leading their client portfolio on use of associated AdTech platforms and supporting Associates/Senior Consultants in leading their client portfolios. This includes facilitating Incubeta’s profit growth in relation to the client through all means within their contractual scope. This may include planning/monitoring platform usage maturation and troubleshooting/training to address issues that arise. Opportunities for profit growth that lie outside of clients’ contractual scope will also be identified and proposed to them.

This role has 4 primary outcomes:

• Client Satisfaction: Client service expectations within your contractual scope are clearly met or exceeded.
• Client Maturity: Client platform use maturation is clearly planned and monitored. 
• Client Growth: Client servicing requirements outside of their contractual scope are clearly identified and proposals are made to fulfil.
• Personal Growth: Personal knowledge of core/adjacent platforms are built and experience of leading/supporting collaborative working groups is gained.

Key Responsibilities

Marketing & Selling:

• Support the Sales team by answering platform questions where they are pitching 'Marketing Automation & AI' services to New Business prospects
• Generate positive feedback from clients and convert into externally-usable Testimonials
• Write client-committed Case Studies that can be utilised in our Marketing/Sales material, seeking input from others where needed. Validate Associate Consultant Drafts
• Write & Publish Product/Channel/Industry-related Posts on the Incubeta Website and Social Media (e.g. LinkedIn) Websites, seeking input from others where needed. Validate Associate Consultant Drafts

Client Servicing:

• Troubleshoot client Delivery concerns via Email (Standard) and/or Screensharing (Premium)
• Create Internal (Standard) and External (Premium) Client Roadmaps to plan and maintain servicing of specific clients, seeking input from others where needed
• Create and maintain Advanced Platform Training Materials, seeking input from others where needed. Validate Associate Consultant Drafts of ongoing client-facing updates of Core Training Materials.
• Create Internal (Standard) and External (Premium) Audits and Analyses in order to monitor client platform feature usage, seeking input from others where needed. Validate the drafts of Associate Consultants.

Up-selling & Cross-selling:

• Support the Sales team by answering platform questions where they are pitching 'Marketing Automation & AI' services to Existing Clients
• Work with Client Growth/Planning/Strategy Directors to identify Cross-selling opportunities to generate GP for 'Marketing Automation & AI' and/or other teams
• Identify requirements of specific clients outside the scope of their existing contracts, but within scope of 'Marketing Automation & AI' team's existing services and draft external proposals.
• Identify requirements of specific clients outside the scope of 'Marketing Automation & AI' team's existing services, but within its theoretical capabilities and draft internal proposals on how to monetise

Self-Educating:

• Conduct Technical & Commercial Evaluations of 3rd Party AdTech Solution Providers and attend Google product update sessions
• Lead collaborative working groups to fulfil own objectives and support Associates in delivering theirs.
• Keep Platform Certifications up to date and Validate Monthly Platform Update materials based on Announcements, seeking input from others where needed.
• Create proposals for practical application of Data Automation and/or AI platforms that Incubeta invests in, seeking input from others where needed. Validate the drafts of Associate Consultants.

Our Package

Salary

Incubeta pay industry benchmark salaries. Salary is reviewed on a regular basis and can increase as you progress along your career path. We also offer additional performance related bonuses, so we can be found above the industry benchmark on pay alone.

Benefits

We have a credit-based benefits package which allows you to choose from a range of benefits including health care, additional pension, gym memberships and more.

Policies

Our policies are forward thinking and industry leading and heavily contribute to our outstanding culture. You can view a few of them here.

Learning and Development

We have an in-house team of learning specialists who will ensure a smooth transition into your role and the wider business. As a minimum, you’ll have a forward looking development review every 6 months to discuss your career goals and our L&D team will be on hand to support you to get there.

Our unique hiring process

We are an equal opportunities employer and are committed to a policy of Equal Employment Opportunity and are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.

As such we use an anonymised recruitment process. When you hit apply you’ll first be asked some questions about you, if you feel comfortable, we’d love for you to provide as much information as you can. Your data will be anonymous and will not be shared. It will only be used to help us understand how we are performing against our equal opportunities metrics and where we might need to make improvements. After that you’ll be asked to answer some questions that are related to the day-to-day role. Your answers will go through our sift process where they’ll be anonymised, randomised and then reviewed by a panel of reviewers.

If you are shortlisted, we’ll invite you to the next step, which includes two or three interviews.

We love giving feedback, and you’ll be well informed of your progress throughout the application process.