- Professional
 - Office in Ludhiana
 
- Drives sales to the channel (Distributor & Retailers)
 - Ensures timely collection of account receivables & reconciliation.
 - Regular Tracking of Distributors/Dealers performance vs PO’s
 - Takes care of market penetration, market share and services in the area where he operates.
 - Monitors, consolidates and submits monthly liquidation reports for product movement from Distributor to Retailer and Retailer to farmers including ending inventory at the channel.
 - Distributor & Retailer relationship management by successfully implementing National Programs like 80% contribution Circle,
 - Timely communication of pricing & Schemes.
 - Stock returns ~ Documentation & communication to SD
 - Maintain trade channel discipline.
 - Liaison with Ag Dept. officials
 - Enables collaboration and working in close harmony with the market development team (MIE’s, MIO’s & Area Marketing Managers).
 - Participate in important demand generation activities on need basis like big farmer meetings, field days etc.
 
- Bachelors/Masters Degree in Agriculture
 - 3 to 8 years' experience in agro-input industry
 - Good communication -oral and written- in both English and local language.
 - Excellent interpersonal skills
 - Capability to achieve sales targets, by still retaining control on the market.
 - Strong commercial acumen, understanding of the margin structure, conceptualizing schemes and articulating the advantages of our margins and schemes to the Dealers and Distributors.