Homeoffice National Retail Director at Landolakes

The National Retail Director for Tractor Supply Company (TSC) is a pivotal leadership role responsible for driving the strategic partnership with TSC, the largest rural lifestyle retailer in the U.S. This position is instrumental in accelerating revenue growth, enhancing brand visibility, and achieving operational excellence by strategically aligning the company’s animal feed portfolio with TSC’s merchandising and customer engagement strategies. The role involves leading a high-performing team of field and support personnel to ensure consistent execution and continuous development across the account, fostering a culture of innovation and excellence.

This is a virtual/remote role working from your home office however you must be located in the Nashville, TN metropolitan area

Account ownership and partnership:

Oversees strategic account ownership and partnership to include developing long-term strategies to achieve sales, margin and growth targets. Serves as the key relationship holder with TSC and is a trusted advisor to their leadership team. Leads joint business planning sessions and creates and tracks performance goals. Optimizes retail programs including product launches, promotional events, and brand initiatives. Coordinates across teams to ensure program objectives are achieved. Analyzes POS data, shopper trends, and market dynamics to optimize performance. Tracks KPI’s and presents results to senior leadership.

People leadership:

Leads a team of 9 retail operations managers (ROM’s) and is responsible for providing ongoing guidance, training, and coaching to drive performance and maintain consistent standards across all stores managed by the team. Develops structured onboarding and continuous learning programs covering operational procedures, sales strategies, inventory management, visual merchandising, and customer service excellence. Sets clear goals and regularly reviews progress with each ROM and provides actional feedback, coaching and ongoing development.

Trade management:

Works cross functionally (marketing, finance, income optimization) by planning, executing, and analyzing promotional activities and maximizing ROI across the footprint. Monitors and analyzes trade promotion performance and adjusts strategies based on insights from past promotions. Leverages the expertise of others for continuous improvement.

Administrative duties:

Prepares sales reports and manages budget and expenses.

Qualifications:

• Bachelor’s degree in Business, Agriculture, Animal Science, or related field.

• Minimum of 10 years of experience in national account management, preferably with large-format retailers or in the animal nutrition/agriculture sector.

• People leadership experience required.

• Proven success managing complex retail accounts and cross-functional teams.

• Strong analytical, negotiation, and communication skills.

• Ability to travel overnight 25–40% of the time to TSC headquarters, store visits, and industry events.

• Standing, sitting, moving around in a store environment or in an office to oversee operations and engage with others. May need to lift feed bags (up to 50 pounds) at times. 

Preferred Attributes:

• Experience working directly with Tractor Supply Company or similar rural lifestyle retailers.

• Knowledge of animal nutrition, feed programs, or agricultural inputs.

$159,520-$299,100.  In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges. 

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested.