Marketing Specialist at Cozen O'Connor Corporation

The Philadelphia office of Cozen O’Connor is looking for a bright, creative, client service-oriented Marketing Specialist with strong critical thinking skills and attention to detail. Working alongside the Director of Practice Group Marketing, the selected candidate will support attorneys in developing new business and promote the firm’s brand. The successful candidate will be expected to actively acquire in-depth knowledge of each practice group, along with an understanding of their strategies, priorities, and clients. 

Duties and Responsibilities:

• Develop pitches, proposals, and marketing materials tailored to specific practices, track results, and analyze trends, as well as respond to other requests for marketing materials.
• Draft and maintain brochures, practice group descriptions, web copy, matter lists, and other collateral.
• Prepare, review, and revise award submissions for assigned practices, working directly with attorneys to submit responses in a timely manner.
• Create web content, including news items and event descriptions, as well as draft press releases.
• Coordinate event and conference logistics, including agenda planning, developing invitation lists, speaker logistics, attendee tracking, and recruitment strategy. Provide onsite support and liaise with attorneys and other departments. 
• Conduct research on existing and prospective clients, competitor activity, and industry or market trends to assist in the development and execution of marketing plans and business development efforts.
• Collaborate with other marketing, communications, and graphics team members and perform other duties as assigned.
• Manage other business development projects as necessary. 

Requirements:

• Bachelor’s degree in marketing, business administration, or related field is required.
• Minimum of five years of marketing or business development experience, preferably in a professional services industry.
• Knowledge and skill in Word, PowerPoint, and Excel. Database experience preferred.
• Must be a professional, independent thinker with strong problem-solving skills and the ability to offer constructive opinions and creative solutions.
• Ability to think broadly and demonstrate a high level of initiative.
• Ability to work within a complex and multifaceted business environment.
• Outstanding verbal and written communication skills, including the ability to write business communications and effectively present information, and respond to inquiries from all levels of professional and support staff, clients, associations, and vendors.
• Strong organizational skills and an ability to prioritize and complete simultaneous projects with minimal supervision.
• Excellent writing and presentation skills and keen attention to detail in all work products.
• Proficiency in analyzing and summarizing articles, alerts, white papers, and similar publications.

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