Senior Digital Marketing Executive at LiveScore Group

Soho, London 

Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a 6-month trial, starting 19th May 2025.

The Role

Reporting to the Head of Performance Marketing, this is an exciting opportunity for a results-driven and committed Senior Digital Marketing Executive to join our rapidly growing LiveScore Media team. In this role, you will be at the forefront of our growth initiatives, playing a key part in driving our expansion into new markets and scaling our digital marketing efforts. The successful candidate will take a hands-on approach to executing high-impact marketing strategies, managing multi-channel campaigns, and building strong relationships with internal teams and external partners.

This isn't just another marketing role; it's a chance to be a key player in our global success story. As we expand into the fast-growing APAC region, we’ll look to you to suggest fresh ideas and test innovative channels to supercharge app growth. This is a role that puts you at the heart of the action, collaborating with teams across the business and with key local partners.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities 

• Implement digital marketing strategies aligned with business goals, particularly focusing on growth in new and existing markets.
• Hands-on performance marketing campaigns management across channels (paid social, search, app marketing, display, …) to drive user acquisition and engagement.
• Work closely with our brand and design teams to produce compelling marketing materials. Oversee the creative development process and delivery, ensuring all assets (ads, landing pages, etc.) align with brand guidelines and are optimised for performance.
• Manage and allocate the digital marketing budget across various channels to achieve growth targets. Report on the effectiveness of spending, ensuring cost-efficiency while scaling campaigns.
• Analyse data to uncover insights that drive decision-making, continually improving performance through A/B testing, and optimising strategies. Report performance metrics to senior leadership and stakeholders, highlighting successes, challenges, and future opportunities. 
• Co-ordinating all finance matters including raising purchase orders and processing invoices for payment in conjunction with internal teams. 
• Ensuring all advertising meets applicable compliance guidelines, including content and age verification rules. 
• Collaborate effectively with external agencies, partners, and internal teams. Foster communication across various departments to ensure alignment and coordination.  
• Stay up to date with industry trends, new technologies, and tools that can enhance digital marketing efforts. Drive innovation through testing new channels, creative formats, and audience targeting approaches. 

Skills, Knowledge and Experience

• Solid understanding of digital marketing principles of experience across at least of one the following marketing channels: App Marketing, Paid Social or Display.
• Analytical skills in campaign and channel management. Ability to digest and interpret large data sets. Competent with all aspects of reporting.
• Understanding of conversion tracking, marketing measurement, and attribution. Experience working with Mobile Measurement Partners (MMPs) being highly desirable but not essential.
• Proficiency in Microsoft Excel, PowerPoint is essential. Understanding of data visualisation tools (Looker or Tableau) is a plus.
• You’re a team player, willing to share knowledge and discuss approaches and tactics but also able to work independently.
• Fast learner with strong team orientation and a positive, can-do attitude.
• Able to lead on projects and taking ownership where needed. Accepts and seeks out ownership and accountability of work.

What can we offer? 

• Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a 6-month trial, starting 19th May
• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials