Copywriter at Integral Ad Science

IAS is trusted to ride along every ad impression, seeing every interaction and turning that into a powerful performance signal that empowers the world's top brands, agencies, publishers, and platforms to protect and grow their media investments.

As the Copywriter, Marketing you will be responsible for planning and writing copy that fulfills the goals of the Global Content & Sales Materials strategy. Reporting to the Content & Sales Materials leader, you will play a critical role in writing impactful multi-format copy that resonates and drives action across a variety of personas/segmentation.

What You Will Do

• Develop and execute strategic content plans that align with business goals, adapting as priorities evolve, and reporting on performance against KPIs like engagement, conversion, and brand impact

• Own the global copy and messaging strategy, ensuring consistency across regions and channels, while enabling regional teams to localize and adapt narratives effectively

• Collaborate cross-functionally with Marketing (Comms, Events, Growth, Design) and across the org (Product Marketing, Research & Insights, Sales) to craft cohesive, compelling stories that resonate across touchpoints

• Lead the development of messaging frameworks and high-impact copy for key brand moments—product launches, integrated campaigns, and thought leadership content

• Create scalable, repeatable content templates (e.g., campaign kits, email frameworks, landing pages) to support regional and sales-led marketing initiatives

• Own and develop thought leadership content—from speaker scripts and abstracts to bylines and keynote narratives—in partnership with internal subject matter experts

• Support editorial planning and execution in collaboration with Content leader, identifying themes, formats, and copy assets that support objectives

• Drive strategic amplification of copy across web, email, and social channels in collaboration with Growth Marketing

• Leverage feedback and performance data (e.g., A/B tests, content engagement, stakeholder input) to optimize copy strategy and creative output

• Report on content performance and ROI, using insights to inform future messaging, positioning, and campaign strategies

What Is Expected

• Strategic Alignment: Ability to present and gain alignment on messaging direction with senior leadership across Marketing and Sales

• Cross-Functional Collaboration: Excellent interpersonal skills and the ability to influence and align stakeholders to gather input and approvals on copy assets as needed

• Copy & Content Mastery: Deep experience writing and editing across formats (web, email, social, ads, editorial) and optimizing for clarity, voice, and action

• Thought Leadership: Skilled at crafting executive-level content and positioning that reflects business priorities and resonates with high-level audiences

• Editorial Judgment: Strong grasp of brand tone, storytelling, and editorial standards, with the ability to uphold quality across all content touchpoints

• Budget & Resource Management: Comfortable working with content agencies, freelancers, and vendors, balancing quality with budget constraints

• Project Management: Highly organized, able to manage multiple concurrent projects, deadlines, and stakeholders across regions

• Industry Expertise: Minimum of 3 years experience in B2B SaaS or AdTech, with a strong understanding of the buyer journey and competitive landscape

New York Applicants: The salary range for this position is $69,300 - $118,800. Actual pay may vary based on experience or geographic location.

About Integral Ad Science

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].

To learn more about us, please visit http://integralads.com/ 

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.

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