Sr Manager, American Football Performance Media at Electronic Arts

The future of entertainment is interactive, and our Live Services Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including FC, Madden NFL, College Football, The Sims, Battlefield, Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We are looking for a Sr. Manager, User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media.  ResponsibilitiesLead high-performing lower funnel media for one of EA’s franchises.Seek out performance media solutions to critical business problems to help us grow and achieve our goals.Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.Lead ROAS target setting with the studio and commercial teams to hit games’ top and bottom line returns.  Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection. Change agent for advertising partner roadmaps to better meet business demands Improve strategies to grow and maximize revenue for titles.Craft clear data-driven narrative to senior management.Requirements8+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games.3+ years of experience in leadership/team manager role.Experience managing AAA game media budgets.Ownership, accountability & ability to solution complex problems.In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.BA/BS Degree in marketing/finance or equivalent quantitative fieldPassion/knowledge for video games. Apply Now