Marketing Analytics Manager at Glidewell Dental

• Leads development and implementation of marketing analytics processes and tools, building documentation, workflows, and best practices.
• Designs and builds a scalable marketing data infrastructure by integrating data from multiple platforms to create a unified, end-to-end view of the customer’s journey and behavior.
• Develops and implements reporting frameworks and dashboards to track topline key performance indicators (KPIs) and campaign performance. Collaborates cross-functionally to integrate data across marketing campaigns and product usage.
• Evaluates and recommends analytics tools, tracking platforms, and reporting technologies.
• Establishes and enforces data integrity standards by maintaining tracking infrastructure. Diagnoses and resolves issues in a timely manner.
• Analyzes performance across multi-marketing channels to identify trends and optimization opportunities, presenting findings in a clear, actionable way for stakeholders.
• Supports the design, implementation, and analysis of A/B tests.
• Provides strategic insights through historical analysis, forecasting, and benchmark. Identifies key indicators of performance and proposes systems for ongoing measurement, optimization, and scaling.
• Conducts customer segmentation, cohort analysis, and lifetime value (LTV) modeling to inform marketing strategy and improve return on investment (ROI). 
• Performs other related duties and projects as business needs require at direction of management.

• Bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, or a related field.
• Minimum five (5) years of experience in marketing analytics, business intelligence, or data analysis, with a strong track record of integrating diverse data sources to deliver comprehensive customer journey insights.
• Experience with A/B testing methodologies, attribution modeling, customer segmentation, and performance-driven campaign analysis.

• Demonstrated knowledge of building and maintaining data systems. 
• Proficient in key marketing platforms, including Google Analytics, Google Ads, Meta Ads Manager, Shopify, and major social media channels.
• Advanced skills in data visualization and analysis tools such as Excel, Tableau, Power BI, Amplitude, or similar platforms.
• Demonstrated ability to build and deliver tailored reports and dashboards for cross-functional stakeholders, ranging from high-level executive summaries to detailed performance breakdowns.

Pay range: $72,000.00 to $110,000.00/yr