MARKETING MANAGER at FOOT LEVELERS INC

Description

Marketing Manager: Content & Customer Engagement

Focus: Customer-facing marketing content, sales enablement, and digital presence.

Responsibilities:

• Paid Pair Initiatives
  • Track revenue impact of email marketing and social campaigns, including:
  • Email open rates, click-through rates (CTR), and conversion to sales.
  • Social engagement and lead generation performance.
• Develop attribution for marketing-driven revenue from direct mail, flyers, and sales enablement tools.
• Adjust content strategies based on revenue trends and customer engagement data.
• Review customer surveys monthly for voice of the customer.
• Customer Marketing Content:
  • Weekly emails (content creation & execution).
  • Weekly social posts (strategy, scheduling, and execution).
  • Monthly sales enablement tools (e.g., netsuite email templates, event booth needs, patient facing flyers).
  • Piggybacks and direct mail pieces.
  • Hold messages (scriptwriting and coordination).
• Digital Presence & Advertising:
  • Website landing page and banner placements for lead generation.
  • SEO strategy & performance tracking.
  • PPC management & optimization.
• FMX Marketing Content
  • Sales Enablement Needs
  • Website oversight and updates for SEO/PPC
  • Catalog and print forms

Qualifications

Qualifications

• 3+ years of relevant experience in a marketing ownership role – demonstrated understanding of traditional marketing channels and experience managing day-to-day operations within a similar environment.
• Exceptional communication skills. You understand the “big  picture” and can operate (and delegate) accordingly.
• Resourceful and diligent with a keen eye for details. You understand the importance of brand consistency and voice, as conveyed across all channels.
• Commitment to quality and results. Your professional experience speaks to your commitment to producing only the highest quality, compelling content that aligns with overarching business objectives.
• Experience in CPG marketing, B2B or B2C, is strongly preferred.

Core Values:

• Positive Attitude: Approach challenges with optimism and a can-do spirit.
• Execution: Ability to roll up the sleeves and get it done.
• Commitment to the Customer: Dedication to understanding and meeting customer needs.
• Pursuit of Excellence: Strive for the highest standards in all tasks and projects.
• Tenacity: Demonstrate persistence and determination in achieving goals.