Social Media Marketing Coordinator at Greater Birmingham Humane Society (GBHS)

Social Media Marketing Coordinator

About GBHS

Founded in 1883, the Greater Birmingham Humane Society (GBHS) is Alabama’s largest and oldest animal welfare organization. A 501(c)(3) nonprofit, GBHS serves thousands of animals annually through its four major divisions: Animal Care & Control, GBHS Critical Care and Spay/Neuter Hospital, Adoption Center, and Outreach & Disaster Response. GBHS is committed to rescuing, rehoming, and providing resources to improve the lives of both people and pets in our community.

General Position Summary

The Social Media Marketing Coordinator manages GBHS’ online presence across all major social media platforms to raise awareness, engage the community, and drive support for our mission. This position is responsible for creating compelling content, managing daily posting schedules, monitoring engagement, and supporting fundraising, adoption initiatives, and special events through strategic digital storytelling.

Essential Responsibilities

The ideal candidate is creative, organized, and able to balance daily content creation with long-term strategic planning. They must understand how to tailor messaging for a variety of audiences, including adopters, donors, fosters, sponsors, and community partners. Evening and weekend hours are required as needed for events or live social media coverage.

Key responsibilities include:

• Develop and execute GBHS’ social media strategy across platforms including Facebook, Instagram, TikTok, X (formerly Twitter), and LinkedIn.
• Create, schedule, and publish engaging daily content (photos, videos, graphics, Stories, Reels, etc.).
• Write clear, compelling, mission-driven captions and copy that align with GBHS’ brand and voice.
• Cover events and programs in real-time through Stories, Reels, and live posts.
• Engage with followers by responding to comments, messages, and tags in a timely and professional manner.
• Collaborate with the Development and Events teams to promote fundraising campaigns, special events, sponsorships, and donor recognition.
• Highlight adoption stories, animal success stories, volunteer features, and community partnerships.
• Plan and manage social media advertising campaigns to increase reach, event attendance, and donations.
• Leverage AI tools to brainstorm, draft, and repurpose content, streamline scheduling, and support analytics, while maintaining GBHS’ voice and quality standards.
• Track and report on performance metrics; prepare monthly analytics reports with actionable recommendations.
• Stay up to date on social media trends, nonprofit marketing best practices, animal welfare communications, and emerging AI tools.
• Support email marketing, website updates, and other digital communications as needed.
• Ensure social media efforts align with fundraising, adoption, and donor stewardship campaigns.

Requirements

• Bachelor’s degree in marketing, communications, or a related field, or equivalent relevant experience.
• 2+ years of experience managing social media accounts for an organization, brand, or nonprofit.
• Strong writing, editing, and storytelling skills with excellent attention to detail.
• Proficiency with major platforms (Facebook, Instagram, TikTok, X/Twitter, LinkedIn) and content creation tools (e.g., Canva, Adobe Creative Suite, CapCut).
• Basic photography and videography skills; ability to edit short-form video content.
• Knowledge of analytics and reporting tools (Meta Business Suite, TikTok Analytics, etc.).
• Experience using AI-powered tools for content creation, campaign optimization, and analytics while maintaining consistent brand messaging.
• Ability to manage multiple projects and deadlines simultaneously.
• Flexibility to adapt quickly and handle last-minute or urgent requests, especially during live events.
• Willingness to work extended hours, weekends, or holidays as needed, sometimes with short notice.
• Comfortable working around a variety of animals (cats, dogs, rabbits, birds, etc.). May be exposed to animal waste, foul odors, dander, parasites, and infectious diseases.
• Must be able to work in an environment where humane euthanasia of animals occurs.
• Requires the physical ability to sit, stand, and walk for extended periods and occasionally lift objects up to 40 pounds.
• Must meet the general employment requirements outlined in the GBHS Employee Handbook.
• Passion for animal welfare and a strong commitment to GBHS’ mission.

Position Details

• Status: Full-time, salaried, exempt
• Location: Birmingham, AL
• Typical Hours: Monday–Friday, 8:30 a.m. – 5:00 p.m., with evening and/or weekend work required as needed, especially for events.
• After an initial employment period, employees are eligible for GBHS’ comprehensive benefits package, which includes group health and dental insurance, paid time off, and other benefits.

Equal Opportunity Employer

The Greater Birmingham Humane Society is an equal opportunity employer. GBHS provides equal employment opportunities to all employees and applicants regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity or expression, genetic information, marital status, public assistance status, veteran status, or any other characteristic protected by federal, state, or local law.