Marketing Operations Executive at Treasury Wine Estates
Treasury Wine Estates · Singapore, Singapore · Onsite
- Professional
- Office in Singapore
About us
Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.
About the role
Reporting to the Head of Marketing – SEA & NA, the Marketing Operations Executive will primarily support the Penfolds Marketing team across SEA&NA (75% time allocation), while also providing operational assistance to the Global Marketing Director (25% time allocation) for Global Sales (SEA&NA, ANZ & EMEA) and Global Travel initiatives.
The Marketing Operations Executive plays a pivotal role in supporting the seamless execution of marketing initiatives across Penfolds’ regional and global markets. This role is responsible for managing operational processes, coordinating with cross-functional teams and ensuring marketing activities are delivered with precision, efficiency and strategic alignment.
Marketing Data & Reporting
Maintain and update the regional marketing calendar and project tracker, ensuring visibility and alignment across teams
Support with the preparation of monthly A&P reports, including data consolidation, analysis and insights generation to inform strategic decisions
Assist in the development of ad hoc marketing reports, providing timely and accurate data to support A&P performance tracking and stakeholder presentations
Maintenance and general housekeeping of shared drive: Reports, presentations and all other related documents
Budget & Vendor Process Management
Manage the end-to-end purchase order process, including raising POs, tracking approvals and ensuring timely vendor invoicing
Ensure compliance with internal finance and procurement policies, maintaining accurate records and documentation
Liaise with external vendors and agency partners to facilitate contract approvals, scope of work documentation and budget alignment
Brand and PR Events Support
Provide operational support for brand and PR events, including venue coordination, logistics planning, sample management and preparation of event materials
Collaborate with cross-functional teams to ensure smooth operational rollouts, managing timelines, deliverables and stakeholder communications.
Trade Marketing Support
New Product Development
Co-ordinate demand forecasts for new products using historical data, market trends and input from sales team
Collaborate with Global NPD team and Regional Demand Planning leads to ensure alignment with forecasted demand
Assist in planning and executing product launch
Monitor post-launch performance and provide insights for continuous improvement
Measurement and Evaluation
Gatekeeper for Regional Trade Marketing Activation Tracker - maintain and update the Monthly Regional Trade Marketing Activation Tracker with all planned and ongoing trade marketing activities with the support of local Trade Marketing teams
Support integration of Regional Trade Marketing tracker data with other planning dashboards
Provide insights on activation performance and ROI where applicable.
GWP and POSM Deployment
Coordinate the delivery and distribution of GWP and POSM assets, ensuring timely arrival and readiness for retail and event execution
Monitor inventory levels and liaise with Senior Customer Marketing Manager to ensure GWP and POSM materials are deployed effectively and aligned with campaign timelines
