Marketing and Communications Manager at Canyon GBS

Canyon GBS (https://canyongbs.com), based in Mesa, AZ, is a pioneering software company crafting impactful solutions powered by artificial intelligence. Our diverse range of SaaS offerings are purpose built for colleges, universities, and government agencies. Our mission is to equip organizations with compliant, powerful and affordable AI-powered technology to better serve their constituents. Through our relentless pursuit of innovation and customer-centric approach, Canyon GBS strives to be a trusted partner in navigating today's digital landscape.

What We Offer

• Competitive salary ($70,000–$95,000 DOE).
• Comprehensive benefits, including health, dental, vision, and 401(k).
• Unlimited PTO and flexible hybrid schedule.
• Opportunity to shape the marketing function of a fast-growing EdTech company.
• A mission-driven culture focused on advancing equitable education through technology.

We are seeking a Marketing & Communications Manager to elevate our brand, tell our story, and drive engagement with institutions, partners, and the broader higher education community. This is a hybrid role based in Mesa, AZ, with up to 25% travel.

Key Responsibilities

Marketing & Brand Management

• Develop and execute marketing campaigns across digital, print, and in-person channels.
• Ensure consistent messaging and brand presence across all materials and platforms.
• Plan, launch, and optimize digital advertising campaigns (LinkedIn, Google, and higher education media outlets) to drive awareness, leads, and event participation.
• Build and maintain a content calendar that supports sales, product launches, and thought leadership.

Communications & Public Relations

• Draft press releases, case studies, newsletters, blog posts, and executive communications.
• Support CEO and executive team with high-stakes messaging (partner announcements, conferences, philanthropic updates).
• Manage media relations and speaking opportunities.

Content Creation & Capture

• Capture event photos, short-form videos, and testimonials at conferences, institutional visits, and co-design sessions.
• Edit content for use on social media, digital campaigns, and partner updates.
• Work with external vendors for higher-production video, design, or PR needs.

Event & Partner Support

• Coordinate marketing presence at conferences, summits, and client events.
• Travel (up to 25%) for events, partner visits, and on-site content capture.
• Support development of partner support materials and sales enablement collateral.

Analytics & Reporting

• Track and report on campaign performance, media mentions, and engagement metrics.
• Provide insights to optimize campaigns and maximize ROI.

Required

• 5+ years of experience in marketing, communications, or related roles.
• Exceptional writing, editing, and storytelling skills.
• Experience managing paid digital advertising campaigns (e.g., LinkedIn Ads, Google Ads, or similar).
• Experience with digital marketing and analytics platforms (e.g., Vista Social, LinkedIn Campaign Manager, Google Analytics, or similar).
• Proficiency with design and content creation tools (e.g., Canva, Adobe Creative Suite, or similar).
• Experience managing and updating content on CMS platforms (e.g., WordPress).
• Ability to travel up to 25%.
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment.

Preferred

• Bachelor’s degree in Marketing, Communications, Journalism, or related field (preferred but not required).
• Background in higher education, EdTech, or SaaS marketing.

Equal Opportunity Employment Statement

Canyon GBS believes in equal opportunity and welcomes all qualified applicants regardless of race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity, or any other legally protected basis.

If all this sounds like a good fit, apply today, we want to hear from you!