Head of Product Marketing at Telstra

This role is all about elevating our product marketing capability, bringing the voice of the customer to our products and giving our products a voice with our customers. You will be passionate about the craft of product marketing and ready to coach and develop it within your team. 

“Engineering Possibility” is what we do at Telstra, and this role is key to bringing it to life, celebrating the engineering and technical excellence of our products in a way that our customers find engaging, easy to understand and makes the benefits clear and motivating.

We have transformed Telstra into one of the most creative brands in this part of the world in the last few years through our brand-building, we want to bring the same level of creativity and innovation to our product marketing, under the leadership of this role.

About Us 

We are an iconic Australian brand with a purpose to build a connected future so everyone can thrive.

Telstra consistently ranks in the top quartile for positive culture and employee engagement, providing a culture powered by human connection that prioritises flexibility and wellbeing.

You could join one of Australia’s leading marketing teams with a culture focused on delivering creative effectiveness that has achieved award-winning recognition, including winning a Grand Prix at Cannes in 2025. 

What You’ll Do 

In this role, you will:  

• Develop a clear and aspirational vision for Product Marketing at Telstra. 

• Lead and elevate Product Marketing strategy, capability and content across all Segments – Consumer, Business and Enterprise. 

• Guide the development of innovative propositions and product marketing strategies that deliver commercial upside and on growth ambitions, including research and analysis of customer behaviour, competitive activity and market trends. 

• Support our products with strategies, initiatives and content through the entire lifecycle, building customer education and engagement that increases usage, advocacy and revenue.  

• Identify value pools within our base and/or market opportunities across new segments, building strategies and plans to capitalise on these opportunities. 

• Lead the Propositions Chapter within Marketing, providing people leadership, capability development and demonstrating real passion for your craft. The Propositions Chapter is responsible for go-to-market propositions and delivering the commercial plan, working in an Agile model in close collaboration with Group and Product Owners. 

• Be a key member of the Marketing Leadership Team helping to shape the strategic direction, culture and capabilities of the Marketing function and team. 

• Authentically collaborate and build positive relationships with key internal and external stakeholders. 

We offer a range of great benefits, including: 

• Performance-related pay 

• Access to thousands of learning programs so you can level up 

• Global presence across 22 countries; opportunities to work where we do business 

• Purchased annual leave scheme and additional Telstra day off 

• Additional 30% off Telstra products and services 

• Toolkit provided (laptop + mobile phone + plan paid for) 

About you  

To be successful in this role, you’ll need: 

• To be a proven successful product marketing leader, ideally with technology experience across both B2C and B2B, or a similarly complex product category like financial services.  

• A track record of developing and executing innovative and commercially successful product marketing strategies, roadmaps and programs. 

• To demonstrate how you have executed product marketing in a high impact way that builds brand, getting beyond rational product demonstration to emotional and creative storytelling.  

• A high level of stakeholder management skills with the ability to engage and influence executive leaders and cross-functional stakeholders. 

• To have led large teams, building technical capability and inspiring high performance, whilst building a strong culture. 

• To set high standards with a continuous improvement mindset, including coaching skills. 

• An understanding of Agile methodology and practices an advantage. 

Interested? Apply now! 

If this opportunity sounds like a good fit for you, we'd encourage you to apply! 

As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).