Integrated Marketing Manager at Base

Job Title: Integrated Marketing Manager (Startup, Full-Stack, AI-Savvy)

Location: Hybrid - SF Bay Area office and WFH 

About Us
Base.ai is the leading AI-based Customer Marketing & Lifecycle Engagement platform, trusted by global enterprises such as Adobe, Broadcom, and SAP. We help organizations harness the power of their customers for growth. Our platform orchestrates customer engagement post-sale, including advocacy & reference programs, adoption journeys, upsell & expansion motions, user-generated content (UGC) such as customer stories, reviews, and quotes, retention marketing, and community engagement.

Leveraging Base, companies can amplify customer voice, accelerate deal cycles, grow customer adoption, expansion, and retention, and drive stronger brand loyalty. With AI-driven insights, integrations across the tech stack, and a modern user experience, 

At Base.ai, we’re passionate about building not just software, but a movement. We believe the future of growth is customer-led, and we’re just getting started.

We believe people do their best work in an environment where they feel valued, have independence and room for exploration, and are inspired by the product and vision. We recognize that diverse teams drive better outcomes and richer innovation.
We value curiosity, experimentation, accountability, collaboration, and growth.

 We’re a fast-growing startup in the marketing and customer engagement space, helping businesses connect with their customers in smarter, more meaningful ways. At Base.ai, we’re all about customer obsession, lean and effective GTM, ambitious goals for better B2B marketing, and outcomes driven by experimentation — and we’re looking for a marketer who thrives in this environment.

About the Role
We’re looking for a hands-on, full-stack Marketing Manager with 4–6 years of experience to help drive our marketing engine. You’ll wear multiple hats across demand generation, campaigns, website, content, and social, while leveraging AI and automation tools to amplify your output. This role is perfect for someone who’s worked in early-stage startups (<100 employees), knows how to build from scratch, and can balance strategy with execution.

What You’ll Do

• Design and run demand generation campaigns that drive qualified pipeline.
• Manage and optimize our website for conversion, SEO and GEO visibility, and brand impact.
• Create and distribute content (email, blog, social, customer stories) that builds engagement.
• Build and refine marketing automation workflows to scale outreach and nurture leads.
• Grow and engage our social media presence with creative, data-driven campaigns.
• Use AI tools (e.g., ChatGPT, Jasper, HubSpot AI, Canva AI, analytics copilots) to scale content, testing, and execution.
• Experiment with GEO tactics — structuring content for AI-driven search, optimizing for large language models, and ensuring our brand surfaces in generative results
• Plan, coordinate, and execute events, webinars, and local meetups to boost brand presence.
• Measure, analyze, and experiment — continuously improving results.
• Develop and implement demand generation campaigns across multiple channels such as email, social media, and direct outreach.
• Maintain a marketing calendar of upcoming activities to ensure smooth execution and alignment.
• Work cross-functionally with founders, sales, and customer success to align on go-to-market priorities.

What You Bring

• 4–6 years of integrated marketing experience, ideally in B2B SaaS.
• Experience working in startups under 100 employees, comfortable building with limited resources.
• Proven track record in demand gen, content, website/CMS management, and automation.
• Strong understanding of digital channels (SEO, paid, social, email, analytics), and curiosity/early experience in GEO.
• AI-first mindset: you actively leverage AI to move faster and smarter.
• Experience in B2B marketing and lead nurturing.
• Resourceful, proactive, and adaptable — you thrive in a fast-paced, high-growth environment.
• Strong project management skills with the ability to work independently and meet deadlines.
• Hands-on experience with marketing platforms, CRM, and automation tools.
• Creative mindset with a strategic approach to campaign planning.

Why Join Us

• Directly shape the growth story of a high-potential startup.
• Work with a small, ambitious team that values experimentation, learning, and speed.
• Work directly with the leadership team on all company functions in a pivotal role. 
• Leverage creativity and AI in an open environment for change and experimentation. 
• Room to grow into a senior leadership role as the company scales.
• Competitive salary and flexible working environment.