Mobile Product Manager (Docklands, Victoria, AU) at AFL Careers

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

An opportunity has arisen in our Digital Product & Technology team for a Mobile Product Manager. This is your chance to lead the next generation of fan-facing mobile experiences for the AFL, driving engagement across our digital platforms, with a strong focus on the mobile app product and strategy. You’ll shape, deliver, and evolve fan experiences across the AFL’s mobile app suite, while collaborating on cross-platform initiatives to ensure fans are connected to the game anytime, anywhere. You'll ensure that our mobile apps deliver seamless, intuitive and high-quality experiences for fans, while also coordinating with other AFL digital platforms to ensure a cohesive and connected ecosystem.

On any day you may be:

•  Leading the mobile product strategy by delivering the roadmap for AFL mobile apps, balance fan needs, commercial opportunities and evolving the platform long term
• Developing features and initiatives to encourage regular app usage, increase session time, strengthen connection to the game, and deliver monetization opportunities aligned with commercial objectives
• Enhancing features that drive logged-in user engagement, creating compelling value proposition for registered users, leveraging personalization strategies to deliver tailored experiences and relevant content to encourage sign-in and retention
• Analysing data to understand behavioural patterns and track funnel perform to inform product optimization
• Partnering with AFL product managers, the wider Digital teams and other departments to deliver consistent and connected fan journeys across all AFL digital touchpoints, championing the end-to-end user experience

This is a great role for a current Product Manager who:

• Has a strong understanding of Android and iOS ecosystems, including platform-specific UX considerations and native app capabilities
• Is skilled in mobile product management, with experience delivering large-scale consumer-facing apps
• Excels in product discovery, collaborating with UX/PX teams and translating fan feedback into actionable improvements
• Brings a commercial mindset, understanding how to balance monetisation strategies with great user experiences
• Has experience with personalisation tools or strategies, understanding how tailored content and experiences can improve engagement and retention
• Understands emerging mobile technology trends and how to assess their potential to enhance fan experiences
• Is skilled in managing vendor and delivery partner relationships, ensuring alignment on priorities, accountability, and innovation
• Can navigate complex stakeholder environments with strong communication, prioritisation, and decision-making skills
• Is passionate about building best-in-class fan experiences on mobile platforms

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 24 September 2025