- Professional
- Office in Cologne
About Dyson
Dyson is growing rapidly and our ambition is huge: more categories, more markets and more employees. Our technology is unique and complex, so it's up to us to explain it clearly. By working with our own internal teams, directly with engineers and the entire company, we create inspiring communications that showcase our technology. Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.
About the role
The Retail Activation Specialist primary objective is to create and ensure the best consumer experience at the Point of Sale (POS) regarding the right look and feel conform the Merchandising guidelines at every physical POS. Supporting the Senior Trade Marketing Manager in development and implementation of a UX concept in DACH Retail. You will have the responsibility to:
Plan and develop merchandising strategies that balance customers’ expectations and company’s objectives. Analyze sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock
Collaborate with suppliers, distributors and analysts to negotiate prices, quantities and timescales. Produce layout plans for stores and maintain store shelves and inventory
Project management and POS rollouts from customer requirement to finished execution, ensure quality of deliverables, within time and cost
Develop activation methods: how to engage best with consumers, what works at events for consumers to experience and understand our products
Plan, execute and measure the results, calculate the ROI and share reports / learnings / best practices within DACH, UK and other countries
About you
Work independently and collaboratively
An organised, engaged, creative, quick thinking and alert person with the potential to generate and stimulate ideas and opportunities
Strong project management and planning skills
Qualified and experienced in Retail/ Visual Merchandising combining theoretical with practical experience (brand, agency, marketing, sales)
Exceptional team player with credibility and integrity to earn peer, senior management and cross-functional team confidence quickly, who is flexible and willing to go beyond job description
Strong organization skills and flexibility
A great passion for brand building and retail go to market planning
Proven ability to juggle a large workload, set appropriate priorities and someone who is focused on delivering to plan
Understands to manage changes in requirements with flexibility whilst relentlessly pushing for brand targets. Excels in crisis.
Specialist in technical skills
Proven track record in project management
Native in German
English fluent: written & spoken
Strong communicative and commercial skills
Drivers License
Readiness to travel (min. 25%)
Benefits
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working Policy
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement. Our working policy is based on 5 days/week in our office in Cologne.
#LI-AE1
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
