Money Coach Reporter at dmg::media

Job title: Money Coach Reporter
Location: London

The i Paper is appointing a Money Coach Reporter to join our ambitious and growing newsroom, with a focus on expanding our expert-led advice content. This is an exciting role at the heart of a team that makes a real impact on readers’ lives, by breaking down complex money issues and producing smart, engaging journalism that helps people save, invest, and plan for the future. You’ll have the opportunity to shape how we approach personal finance journalism for our target audience in fresh, creative formats – from sharp digital explainers to collaborations with expert voices who can 'coach' our growing audience.

About Us

The i Paper is Britain's youngest national news publisher – and one of the most trusted. We have a unique mission: publishing impartial news and intelligent opinion. With a strong digital subscriber audience and a healthy print circulation, The i Paper has also grown digital reach to 8m people a month. The newsroom breaks some of the biggest stories in UK journalism. Growing in influence and profitable, The i Paper is the UK's 2025 News Website of the Year (Press Awards) and 2024 Newspaper of the Year (Newspaper Awards). We pride ourselves on having a dynamic, collegiate work environment that celebrates creativity, innovation and success.

Key responsibilities

• Source and deliver original, differentiated reporting on the personal finance topics that matter most to our growing audience – from the cost of living and mortgages to pensions, savings, and consumer rights
• Develop and maintain a network of influential financial experts, commissioning and executing multi-platform series that translate complex issues into accessible, relatable content
• Source and interview case studies that bring stories to life across video and audio that clearly illustrate the real-world impact of financial trends and policies
• Develop and deliver utility and reactive content that helps readers save money, avoid pitfalls, and make smarter financial choices
• Work closely with editors to shape coverage, spot emerging topics, and experiment with new digital formats (interactive guides, newsletters, video scripts, data visualisations)
• Work closely with platform and audience specialists across the newsroom, using data to inform commissioning, ensuring content reaches and engages large, diverse audiences

Essential skills

• Strong track record in digital journalism, with demonstrable experience and expertise in personal finance, consumer reporting, or related beats
• Ability to identify and land high-impact stories, from scoops and data-led investigations to practical money-saving guides
• Proven expertise in writing clear, compelling, and reader-friendly content.
• Demonstrable knowledge of digital publishing tools, SEO, and analytics, with a sharp eye for what resonates with online audiences
• Skilled at building networks of experts, industry insiders, and case studies
• Growth mindset, with demonstrable ability to adapt to audience needs while maintaining accuracy, clarity, and creativity
• Commitment to developing and testing new formats, with creativity and positivity
• Enthusiasm for audience-centric commissioning and reporting – putting our new subscribers at the heart of every decision

Package Description

Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Pension plan and life cover
• Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
• Onsite gym, subsidised canteen and onsite nurse and GP clinics

Plus much more...

About us

THE I PAPER

The i Paper is the only national newspaper that's never supported a political party and it reaches more than [9.2] million readers each month in print and online. 

It is committed to delivering accurate, impartial news and intelligent debate, trusting readers to make up their own minds. It is the winner of 2024 UK Newspaper of the Year and is rapidly growing its digital subscriptions base, recently hitting [70k] total subscriptions.

www.theipaper.com

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.