Brand Manager at Allen Online

About ALLEN Digital: 

At ALLEN Digital, we spearhead a technology-driven approach to education, leveraging top-tier tech talent from leading technology firms. Through our strategic collaboration with Bodhi Tree Systems, a prominent venture capital firm known for building & scaling tech-first brands, we are revolutionizing education with a tech-first approach. 

We address two critical challenges in the current education landscape: the need for more emphasis on holistic learning and adopting a one-size-fits-all approach. We are leveraging AI to develop an innovative ed-tech platform to provide students with a compelling end-to-end learning experience. Our goal is to transform education by providing personalized learning experiences that transcend traditional classrooms by catering to individual learning needs and to drive significant improvements in learning outcomes. 

Website : https://allen.in 

Position Overview:

As a Brand Manager, you will play a key role in shaping and
enhancing our brand identity, ensuring consistent and impactful messaging across all
platforms. Your responsibilities will include developing and executing brand
strategies, writing creative briefs, and overseeing marketing processes to drive brand
growth and awareness.

Key Responsibilities:

Brand Strategy Development & Execution:

Develop and implement comprehensive brand strategies to enhance brand identity and
market position.
Define the brand's mission, vision, and values to align with the institution's goals.
Create and manage a brand calendar to plan and execute marketing campaigns and
initiatives.

Campaign Management:
Plan, execute, and oversee marketing campaigns to promote the brand and drive
enrollment.
Monitor campaign performance and adjust strategies as needed to achieve desired
outcomes.

Brand Messaging and Communication:
Develop and maintain consistent brand messaging across all marketing channels and
materials.
Ensure that all communication reflects the brand's values and resonates with the target
audience.

Creative Brief Writing:
Write clear, concise, and compelling creative briefs for marketing campaigns and
initiatives.
Collaborate with creative teams to ensure the briefs align with brand objectives and
messaging.

Content Creation and Management:
Oversee the creation of content, including digital, print, and social media, to support
brand initiatives.

Ensure content aligns with brand standards and engages the target audience
effectively.

Lead Generation and Enrollment:
Implement strategies to drive student enrollment and generate high-quality leads.
Utilize digital marketing channels, CRM systems, and data analytics to track and
optimize lead conversion.

Performance Measurement and Reporting:
Track key performance indicators (KPIs) to measure the effectiveness of brand
initiatives.
Prepare and present reports on brand performance, providing insights and
recommendations for improvement.

Stakeholder Collaboration:
Work closely with internal stakeholders, such as zones, business development,
product, and customer service, to align brand initiatives with business objectives.
Build and maintain strong relationships with external partners, such as agencies,
vendors, and media outlets.

Required Skillsets:

Strong analytical skills to interpret market data and derive actionable insights.
Excellent project management and process optimization skills
Ability to prioritize tasks, manage deadlines, and ensure quality in all
deliverables
Ability to think creatively and develop innovative marketing ideas and
campaigns
Ability to work in fast-paced, dynamic environment

Qualifications:

MBA from top B-school
Proven experience in brand management, preferably in the education sector,
telecom, financial services or quick-commerce
Minimum 3 years of experience in marketing