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Graduate Digital Marketing Assistant at Fulcrum

Fulcrum · Ultimo, Australia · Hybrid

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Kickstart your digital marketing career with real mentorship, hands-on experience, and a team who’ll back your growth from day one.

We’re the people partner for a digital consultancy known for producing award-winning digital campaigns across SEO, outreach, digital PR, and content. We’re helping them find their first-ever Junior Content Writer — someone who can craft words with clarity and purpose, is curious about digital marketing, and wants to grow in a supportive, fast-moving environment.

The role:
This is a rare opportunity to learn the craft of paid media from experienced professionals. You'll support the setup, implementation, optimisation, and reporting of performance-led campaigns that drive traffic, conversions, and growth for well-known Australian and global brands, from ecommerce to retail. The day-to-day is varied: one moment you're building a new campaign in Google Ads; the next, you're analysing data in Looker Studio or A/B testing ad creative in Meta Ads Manager.

What you’ll be doing:

  • Set up and launch paid media campaigns on platforms like Google Ads and Meta Ads Manager, ensuring all tracking and targeting is correctly implemented.

  • Monitor daily campaign performance, checking budget pacing, bid strategies, and key performance indicators.

  • Optimise campaigns based on data insights, adjusting bids, audiences, and placements to improve performance.

  • Conduct A/B tests on different ad creatives, headlines, and calls-to-action to identify winning combinations.

  • Analyse campaign data using tools like Google Analytics, Google Ads, and Meta Ads Manager, creating reports and dashboards in tools like Looker Studio.

  • Contribute to the creation of compelling ad copy and participate in brainstorms for new campaign ideas.

  • Assist with various tasks to support the smooth running of client accounts, such as preparing reports and communicating updates to the team.

  • Stay aware of platform changes and industry trends, identifying new opportunities to improve campaign performance.

What we’re looking for:

This is an entry-level role, perfect for someone finishing university or early in their career. You don’t need loads of experience — we’ll teach you the technical skills. What matters is your curiosity, your organisation, and your ability to learn quickly and follow through.

You’ll stand out if you:

  • Have a degree in marketing, business, economics, or a similar field — or equivalent experience.

  • Are genuinely curious about data, analytics, and how paid media drives business results.

  • Are just as happy building a campaign as you are digging into a spreadsheet.

  • Are organised and proactive, engaged, and not afraid to ask questions.

  • Are emotionally intelligent, easy to work with, and value a supportive team culture.

This role is for you if:

  • You’re equally comfortable with numbers and working with creative ideas.

  • You’re curious, collaborative, and eager to learn across paid search and paid social.

  • You’re detail-oriented and love ticking things off a list.

  • You’re excited by the idea of contributing to campaigns for global brands.

  • You want to grow fast in a supportive, high-performing team.

This Role is Not for you if:

  • You’re looking for a purely creative role.

  • You’re not comfortable with data analysis and spreadsheets.

  • You don’t enjoy variety — this is a multi-disciplinary role that shifts gears fast.

What’s in it for you:

  • Hybrid working (2 days in-office, 3 from home).

  • A clear growth path: Coordinator → Exec → Senior Exec → Manager.

  • Salary benchmark $50K–$55K + Super, depending on experience.

  • Extra paid day off for your birthday.

  • Monthly team socials and an inclusive culture.

  • Exposure to top-tier clients and high-quality work from day one.

Apply now

If you're a natural problem-solver who wants to level up your skills, grow in a digital-first environment, and work with people who care about the work (and each other), we’d love to hear from you.

Apply Now

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