Business Development and Marketing Representative - Singapore at Anchanto

The Role

Anchanto Singapore is seeking a proactive, organized, and creative Business Development & Marketing Representative (BDMR) who will manage full-funnel outreach—from outbound and inbound lead generation to event-driven marketing and campaign coordination.

This is a non-closing role focused on activating opportunities and driving commercial visibility in the Singapore market. The ideal candidate is structured in prospecting and confident in collaborating with sales, marketing, and channel teams.

The candidate should have a strong understanding of B2B SaaS sales, eCommerce, logistics, or supply chain technology, with excellent communication and prospecting skills.

1. Sales Development (Inbound & Outbound)

• Execute outbound prospecting campaigns (lost leads, cold outreach, sequences).

• Qualify and engage inbound leads across multiple touchpoints (web, events, referrals).

• Align with ENCHANT Methodology based on Challenger Sale, and BANT qualification framework.

• Book meetings with qualified decision-makers and warm leads for sales.

• Maintain accurate tracking of pipeline activities in CRM (HubSpot or equivalent).

2. Event & Campaign Activation

• Identify relevant industry events and coordinate with the sales team for participation.

• Assist with planning, logistics, and follow-up for internal and external events (e.g., eTail, eCommerce Expo).

• Collaborate with industry bodies to co-host events or distribute EDMs.

3. Marketing Coordination

• Work with the marketing team to align campaigns with target accounts and outbound efforts.

• Help localize global marketing content for Singapore (emails, landing pages, collaterals).

• Track performance of local paid campaigns and coordinate feedback to improve lead quality.

• Own the feedback on content of landing pages of all digital campaigns, local website for country branding.

4. Market Intelligence & Lead Research

• Research and enrich contact lists for prospecting (decision-makers, partners).

• Monitor competitor activity and trends across eCommerce, retail, and logistics.

• Share insights with commercial and marketing teams to inform positioning.

5. Collaboration & Reporting

• Report weekly on pipeline activity, meeting conversion rates, and campaign effectiveness.

• Coordinate internally across sales, partnerships, and marketing to ensure outreach is aligned with business priorities.

• Manage all activities on CRM (currently HubSpot).

• 6+ years of experience in Sales Development, Business Development, or a similar role, preferably in B2B SaaS, eCommerce, logistics, or supply chain technology.

• Proven experience with lead generation, outbound prospecting, and cold calling.

• Strong understanding of CRM tools and lead management processes.

• Evidence of results in outbound prospecting, designing sequences, writing short/medium-form content, and using LinkedIn for business development.

• Excellent verbal and written communication skills.

• Ability to work independently and manage multiple tasks effectively.

• Strong analytical skills with the ability to assess sales data and improve outreach strategies.

• Experience in handling objections and qualifying leads for software solutions is a plus.

Lead Generation & Sales Development

1. Meetings Booked (Irrespective of Channel) – Number of qualified discovery meetings scheduled for the sales team (weekly/monthly target).

2. Lead Qualification Rate (Inbound) – Percentage of outbound and inbound leads qualified and moved to opportunity stage.

3. Outbound Activity Volume – Number of sequences, outbound emails, LinkedIn messages, and cold calls made.

4. Meeting Conversion Rate – Ratio of MQLs/SQLs successfully converted into meetings for sales.

5. CRM Hygiene & Data Accuracy – Consistency and accuracy of updates and tracking in CRM (e.g., notes, tags, statuses).

Marketing & Campaign Coordination
6. Event-Driven Lead Generation – Number of leads sourced or engaged through events, webinars, or partner activations.
7. Event Participation ROI – Number of meetings, MQLs or SQLs generated per event (tracked against each activation), both self-driven and through sales.