AD, Consumer Media (Ridgefield, CT, United States, Connecticut) at Boehringer Ingelheim

Compensation Data

This position offers a base salary typically between $140,000 and $222,000.  The position may be eligible for a role specific variable or performance based bonus and or other compensation elements.  For an overview of our benefits please click here. ​

Description

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site. 

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Associate Director, Consumer & Professional Media is a pivotal role within the Media Center of Excellence, responsible for shaping and managing Consumer Integrated Media campaigns. This position drives full-funnel Direct-to-Consumer (DTC) media activity, encompassing strategy, planning, and activation, while serving as the primary liaison between all brands and the Media agency. This role leads all DTC Media projects, focusing on innovation, AI integration, and cross-functional collaboration to deliver measurable, data-driven campaigns. 

The Associate Director, Consumer & Professional Media also spearheads analytics collaboration for Boehringer performance, establishes key performance metrics, and manages strategic initiatives with the media Agency of Record and media partners. The incumbent is accountable for developing and maintaining DTC Media strategies, playbooks, and frameworks, staying current with the evolving media landscape, and executing results-driven campaigns within compliance and budget. This role emphasizes leveraging best practices and technology to optimize media efforts, leading multi-channel campaign implementation, and contributing to media innovation and best-in-class standards.

Ultimately, the Associate Director, Consumer & Professional Media orchestrates an integrated media approach across paid, owned, and earned efforts for each consumer brand within a complex, matrixed organization.

Duties & Responsibilities

• Responsible for managing brand’s needs for DTC Media strategy, planning and activation.
• Main Point person between and the Agency focused on driving growth via media investments.
• Shape Integrated Media campaigns and manage full funnel Direct to Consumer (DTC) media activity, including strategy, planning, and activation, serving as a liaison between brands and media agency delivery.
• Works closely with the Media CoE Head and ensures ongoing monitoring and escalation of all the DTC media issues, opportunities, actionable insights and trends.
• Leads and supports problem-solving, decision-making, and timely corrective action, preventive measures or resolutions.
• Leads all DTC Media projects, identifying and incorporating innovation and AI in DTC Media strategies, and proactively facilitating cross-functional meetings with key stakeholders and external media partners to deliver measurable, innovative, and data-driven campaigns.
• Serves as liaison between Boehringer and the DTC media AOR for integration, communication and process and effectively manage the vendor relationship, requiring extensive vendor contact and coordination to ensure success of the partnership.
• Identifies potential new vendor partnerships to enable and execute broader DTC media strategy.
• Develops business case and rationale for proposal for innovative media campaigns.
• Partners across all Boehringer’s functions to optimize broader HP Operations organization.
• Serves as primary contact for issues and concerns with DTC media vendors' performance and is accountable to review and evaluate support vendor performance against contractual agreements, requirements, KPIs, and budget.
• Proposes, influences and collaborates cross functionally to analyze and implement operational efficiencies, patient-centric opportunities, and product/service launch readiness.
• Identifies, analyzes and eliminates non-value add activities across all customer touchpoints
• Spearheads collaboration with the internal Analytics Team, bringing new approaches to business intelligence to analyze insights and metrics, driving performance and efficiencies.
• Seeks and applies best practices and innovation, leveraging technology and resources to strategically design, plan, and execute key projects aimed at raising top-line, considering all hard and soft costs.
• Maintains 2-way communication with key stakeholders on DTC media agency support, launches, customer-facing activities, regulatory and all other external touchpoints impacting customers, service excellence, volume, goals or DTC media agency processes.
• Establishes and analyzes key performance metrics for DTC media optimizations, leads strategic initiatives with the media agency, and manages joint business plans with key media partners.
• Stays at the forefront of the evolving media landscape, working proactively with brands and the media agency to identify, prioritize, and execute results-driven DTC media projects across all channels and touchpoints, ensuring compliance, budget adherence, and achievement of targeted goals.
• Develops DTC media goals, milestones, planning, roadmaps, priorities and actionable insights.
• Strategically partners with DTC Media Agency and Agency Operations to set performance expectations, important dates/deadlines and deliverables; monitors and tracks performance of all DTC Media KPIs and deliveries.
• Interprets Media performance reporting and suggests optimizations plans to enhance performance.

Requirements

• Bachelor Degree Required in business-related field; MBA Desired.
• Twelve-plus (12+) years of experience on the client and/or agency side of Media strategy; previous CPG experience a plus.
• Five-plus (5+) years of experience in project management or operations.
• In-depth experience of Traditional and Digital DTC Media Planning and Buying.
• Proven track record of managing complex Media projects.
• Demonstrated results in project management, problem-solving, continuous improvements and building strong/effective business relationships across all levels.
• Innovative, strategic and creative thinking skills with a focus on continuous process improvement is strongly preferred.
• High level of executive presence and communication skills.
• Highly collaborative individual with the ability to drive change, motivate and influence within a cross-functional team environment.
• Strong communication, presentation and interpersonal skills (written, oral).
• Proven ability to strategically problem-solve, develop business cases, lead end to end projects and balance conflicting priorities.
• Self-motivated individual delivering exceptional customer satisfaction.
• Strong organization and time management skills.
• Ability to travel.

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction.
• Must be willing to take a drug test and post-offer physical (if required).
• Must be 18 years of age or older.

Desired Skills, Experience and Abilities

Additional Duties & Responsibilities:

• Leads innovative initiatives, and identifies opportunities, AI innovation, improvements, and efficiencies in a timely, data-driven and deadline-driven manner.
• Develops and maintains DTC Media strategies, playbooks, and frameworks (e.g., Media Agency Brief, Engagement Framework, Performance and Measurement frameworks).
• Leads the planning and implementation of multi-channel campaigns, ensuring unified efforts across linear TV, CTV, OLV, digital, programmatic, social, audio, OOH, and point of care channels.
• Strategically and successfully delivers DTC Media transformation and operations excellence.
• Seeks best-in-class digital, innovative solutions and develops strategy, business cases, continuous improvements and end to end projects.
• Maintains a constant flow of communication to maintain a high level of effectiveness and interact successfully with all Boehringer’s departments in accomplishing DTC Media goals.
• Develops DTC Media plans that connect top-line goals to Media KPIs and guides overall investment.
• Stays on top of all the privacy and regulatory requirements.
• Leads media and creative effectiveness sessions with media platforms, brand teams, and the media agency, orchestrating an integrated media approach for paid, owned, and earned efforts, and collaborating effectively within a complex, matrixed organization.
• Contributes to Media Innovation Forums, upscaling DTC media knowledge, and developing best-in-class standards and workshops.