- Senior
- Office in Columbia
Join Team CARFAX as a Marketing Manager – CARFAX for Police
Isn't it time you bragged about where you work? At CARFAX, we do, every day. We pride ourselves on being mission-focused on helping to grow a brand built on accuracy and integrity. We care deeply about our products and our customers. We’re more than just a company: We help millions of consumers make more-informed decisions every day. We know that our teammates are our most valuable asset, and we value a balanced life while tackling challenging projects in a fast-paced environment.
At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days a week in office subject to change with future business needs.
At CARFAX, we believe in the power of teamwork and value in-person interactions so that we can collaborate and thrive together. This position will require 3 days a week in office subject to change with future business needs.
The Marketing Manager will play a crucial role in creating and executing marketing initiatives that engage and drive insistence for CARFAX for Police solutions in the public safety sector, a new vertical market for our business. Providing cross-functional marketing support for U.S.-based BD, sales, and account management teams, this person will maximize our partnership pipeline and drive enablement to achieve strategic growth for the company.
What you’ll be doing:
- Execute programs designed to raise brand marketplace awareness, generate leads, and support BD and partnership sales.
- Understand the needs and issues of our public safety partners through market research, direct interaction with our customers, and members of the BD, sales, and account management teams.
- Partner closely with the BD and partnership sales teams to build compelling campaigns that appeal to our target audiences and support the sales strategy.
- Leverage our marketing automation systems (Marketo), CRM (Salesforce), and design software (Canva, Contentful) to scale our partnership sales and enablement.
- Build enablement marketing programs and assets to ensure partners are equipped with the necessary tools and resources to onboard and utilize our solutions.
- Communicate marketing plans and ensure alignment across cross-functional stakeholders.
- Identify and manage participation in public safety industry events to build brand awareness and drive engagement.
- Test and analyze campaign/program performance and modify as necessary to maximize results.
What we’re looking for:
- Proven Experience - Public safety market expertise required for successful development and implementation of go-to-market strategy for this new vertical market for our business.
Strong Interpersonal Skills – able to interact and communicate effectively across multiple business areas. - Results-Oriented – self-motivated to achieve departmental marketing, sales, and business goals with a sense of urgency.
- Analytical – skilled at measuring campaign results and applying learnings to future efforts.
- Exceptional Communicator – skilled at storytelling in the voice of the customer with strong written and verbal communications abilities.
- Ability to Execute – takes creative ideas and turns them into effective marketing messaging and campaigns.
- Data-Driven – uses specific customer data and prior learnings in order to create compelling, targeted prospect campaigns.
- Reliable – delivers results with high levels of quality, thoughtfulness, and skill.
- Creative – have a natural curiosity and record of coming up with creative, out of the box ideas, concepts and approaches.
- Bachelor’s degree required.
- Marketing generalist with strong marketing automation experience.
What’s in it for you:
- Competitive compensation, benefits and generous time-off policies
- 4-Day summer work weeks and a winter holiday break
- 401(k) / DCPP matching
- Annual bonus program
- Casual, dog-friendly, and innovative office spaces.
Don’t just take our word for it:
- 10X Virginia Business Best Places to Work
- 9X Washingtonian Great Places to Work
- 10X Washington Post Top Workplace
- 3X St. Louis Post-Dispatch Best Places to Work
