Global Portfolio Marketing Director, Michael Kors & Diesel at Fossil Group

We are seeking a talented Director of Portfolio Brand Marketing to join our Marketing team at Fossil Group. In this role, you will lead the management of Fossil Group’s licensed brands—including Michael Kors and Diesel—by fostering strong relationships with licensors and driving global marketing operations. An ideal candidate will possess a strategic mindset, exceptional leadership skills, and a passion for building brand equity through innovative, consumer-focused marketing initiatives.

What you will do in this role:

Global Brand Strategy & Oversight

• Lead the strategic development of annual global marketing plans for Portfolio Brands, partnering with brand leads and teams to ensure alignment with business goals.
• Oversee the creation of marketing budgets for each brand, ensuring proper allocation of resources across global and regional marketing initiatives.
• Work with cross-functional teams to prioritize key countries, brand stories, and marketing tactics that will drive traffic, sales, and awareness in all sales channels.

Campaign Execution & Brand Consistency

• Guide the team in ideating and developing innovative marketing, media, and POS strategies to effectively reach target consumers and achieve sales objectives.
• Ensure successful campaign execution and the consistent application of brand identity across all channels, ensuring messaging is aligned and impactful.

Cross-Regional Collaboration & Liaison

• Foster strong communication and collaboration between global and regional marketing teams to ensure alignment on strategic direction, campaign goals, and brand priorities.
• Partner with regional teams and commercial departments to understand local market needs and develop customized marketing strategies that resonate with specific markets.
• Maintain regular communication with licensor partners to influence investment strategies and ensure alignment of global/regional marketing content and opportunities.

Budget Management & Investment Optimization

• Oversee and manage the marketing budget for Portfolio Brands, ensuring that global marketing, regional marketing, and ad royalty budgets are effectively allocated and optimized.
• Identify opportunities to save or optimize marketing investments, ensuring a high return on marketing spend across all areas.

Innovation & Growth Initiatives

• Cultivate a culture of innovation, fostering new ideas and marketing approaches to stay ahead of industry trends and elevate brand presence globally.
• Identify and develop future marketing partnerships, collaborations, and opportunities that will drive continued growth for the business.

Team Leadership & Development

• Lead and motivate a team of global and regional marketers, providing clear vision and direction while supporting their personal and professional growth.
• Encourage collaboration, ensure a strong sense of ownership, and align team efforts with the broader company goals to maximize marketing effectiveness.

Executive Engagement & Reporting

• Regularly present marketing strategies, progress, and results to senior leadership, providing updates on key campaigns, budget performance, and opportunities for growth.
• Help shape and refine the overall marketing direction based on feedback from stakeholders, ensuring that all efforts are aligned with the company’s strategic objectives.

• 7+ years of experience in marketing roles within fast-paced, matrixed organizations, with a focus on data-driven, integrated marketing strategy—including campaign planning and budget allocation.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field.
• Strong experience using marketing data and analytics to inform strategy and decision-making.
• Broad expertise across brand strategy, customer experience design, paid and owned media, content strategy, and creative development.
• Experience with partner marketing or managing external brand/licensor relationships.
• Familiarity with balancing data collection for marketing insights while maintaining compliance with data privacy and security standards.
• Ability to influence cross-functional teams and drive alignment across multiple stakeholders.