Marketing Specialist at Riverence Holdings LLC

Description

Reports to: Director of National Sales

Classification: Exempt

Summary/Objective

Marketing Specialist helps generate demand for trout and other seafoods products and to establish Riverence as the distributor of choice in the seafood industry. This role will have a hand in many high-profile projects & initiatives and will be involved in several key pieces of the business, partnering daily with Sales, Operations and Sustainability.

Essential Functions

• Manage social media (IG, FB, and LinkedIn) for the Riverence companies. Work with social media manager on monthly post schedules and campaigns. Track and manage impressions and engagement. 
• Manage Riverence.com to keep updated, relevant, and build brand image
• Increase traffic to our social media and website through storytelling and compelling information
• Support B2B sales visibility through point-of-sale material and campaign development
• Develop sales team travel kits to reflect Riverence brand image 
• Generate sales campaigns to increase brand awareness locally (Twin Falls, Boise, Idaho Falls, Sun Valley)
• Support HR in talent acquisition and recruitment
• Generate monthly company update newsletter working with HR, operations, sales, accounting, and farms
• Engage in community involvement through donations, sponsorships and events
• Increase community and customer awareness around sustainability through storytelling and social media
• Support Riverence Brood with their marketing needs
• Provide sales support on farm tours and customer marketing department visits
• Organize and lead photoshoots, managing shot lists and retouching deliverables
• Manage/track metrics for marketing efforts
• Develop annual budget for marketing spend
• Other duties as required. 

Requirements

Competencies

• Ability to communicate both verbally and in written form.
• Record keeping, organizational skills including benchmarking
• Attention to detail.
• Excellent presentation skills 
• Continual Improvement.
• Excellent abilities using technology to promote the business

Supervisory Responsibility

This position has no supervisory responsibilities. 

Work Environment

The worker is frequently subject to inside environmental conditions: Protection from weather conditions but not necessarily from temperature changes. May work outside in the elements on occasion and subject to large crowds and loud noise from events.

Physical Demands

This job frequently involves sedentary and light work: Ability to exert force to lift, carry, push, pull or otherwise move objects.  

The worker will be required to have a range of motion as follows:  

• Constantly requires repetitive movement of the wrists, hands, and/or fingers.  
• Often requires walking or moving about to accomplish tasks.  
• Constantly requires verbally expressing or exchanging ideas or important instructions accurately.  
• Occasionally requires stooping and reaching.    
• Lifting is required on an occasional basis up to 50 lbs.
• Repetitive Motions are required which involve substantial movements of the wrists, hands, and/or fingers.   

Position Type/Expected Hours of Work

Full-time position work 5 days a week, weekdays and some weekends as required

Expected Hours of Work: 8 AM – 5:00 PM 

Travel

Travel to Buhl and trade shows and other locations as needed.

Required Education and Experience

• Bachelors Degree or equivalent in experience
• Knowledge of software applications such as word processing, spreadsheets and database management.
• Proficient at spelling, punctuation, grammar and oral communication.   
• Discretion, good judgment and organizational abilities required.
• Initiative and the ability to work independently.  
• A team player with strong interpersonal skills and flexibility. 
• Ability to communicate both verbally and in written form.  
• Ability to communicate in order to adhere to safety standards.  
• Ability to resolve difficult or stressful customer issues.  
• Detail oriented.
• Excellent problem-solving skills.
• Ability to work under pressure with deadlines.  

Preferred Education and Experience

• Experience in an aquaculture environment 

Additional Eligibility Qualifications

None.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.