Marketing Specialist at High Country Community Health

Description

Organization

High County Community Health (HCCH) is a nonprofit system of Federally Qualified Health

Centers (FQHCs) with locations in the northwestern counties of North Carolina including

Watauga, Surry, Avery and Burke. The mission of HCCH is to provide comprehensive and

culturally sensitive primary health care services that may include dental, mental and substance

abuse services to the medically under-served populations of our region.

Why Join Us?

Join High Country Community Health-Where Care Meets Community.

-Be part of a mission-driven team dedicated to equitable, innovative healthcare for our region. We

offer a competitive total rewards package, including medical, dental, and vision coverage,

company-paid disability and life insurance, 401(k) with match, and even pet insurance; because

we care for your whole family.

-High Country Community Health is more than a healthcare provider; we are a community. Join

a mission-driven team committed to equitable care and innovation in service to our patients and

our region.

Job Summary:

High Country Community Health is seeking a creative, organized, and data-driven Marketing

Manager to support and execute our growing marketing and communications efforts. This role

will be responsible for managing our digital presence, designing and producing promotional

materials, supporting strategic campaigns, and contributing to our brand’s continued growth

across departments and locations.

Requirements

Key Responsibilities:

-Social Media Management

-Plan, create, and schedule engaging content across platforms

-Monitor engagement, respond to comments/messages, and maintain consistent

brand voice

-Track performance and adjust strategy based on analytics

-Website Management

-Maintain and update website content

-Collaborate with web developers and departments to ensure accuracy and

functionality

-Optimize user experience and accessibility

-Promotional Material Development

-Design flyers, brochures, signage, and other branded collateral

-Support internal departments with print and digital design needs

-Ensure all materials align with brand standards

-Campaign Strategy & Execution

-Assist in developing marketing campaigns based on organizational growth and

departmental goals

-Coordinate messaging, timelines, and delivery across platforms

-Photography & Videography

-Capture, edit, and organize visual content for use in marketing materials and

campaigns

-Coordinate media coverage of events and special initiatives

-Analytics & Reporting

-Track and interpret analytics from social media platforms, website traffic, and

campaign performance

-Provide regular reporting to inform marketing strategy and improve results.

-Work with multiple departments including Human Resources, Operations,

Clinical teams, and C-Suite to ensure that needed marketing coverage is on-time

and accurate.

-All other tasks as assigned.

Requirements:

-Bachelor’s degree in Marketing, Communications, Graphic Design, or related field

-2+ years of experience in a marketing or communications role OR combination of

education and experience.

-Proficiency in social media platforms, website CMS (e.g., WordPress), and design tools

(e.g., Canva, Adobe Suite)

-Strong writing, editing, and visual storytelling skills

-Excellent organizational skills, attention to detail, and ability to manage multiple projects

Preferred Qualifications:

-Experience with photography and video editing software.

-Familiarity with Google Analytics, SEO best practices, and email marketing tools

-Bilingual (Spanish/English) a plus

Work Environment: 

Office settings with some outdoor work that may expose the employee to

weather or other environmental conditions.

Mental/Physical Requirements: Involves standing, sitting, walking, bending, stooping, and

twisting.

Training Requirements:

Patient Centered Medical Home Orientation

Supervisory Relationships: Reports to the Director of Communications and Marketing

Work Location: Administration Office

Travel Requirements: Frequent travel as needed or assigned by supervisor.

Work Hours:

 Full-time: 40 hours per week. Non-exempt/hourly

*HCCH provides equal employment opportunities (EEO) to all employees and applicants for

employment without regard to race, color, religion, sex, national origin, age, disability or

genetics. In addition to federal law requirements, HCCH complies with applicable state and local

laws governing nondiscrimination in employment in every location in which the company has

facilities. This policy applies to all terms and conditions of employment, including recruiting,

hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence,

compensation and training.

*HCCH conducts background checks on all final candidates and employment is contingent upon a

clear report.