Brand Director, McKnight's at Haymarket Media, Inc.

Exhibit Your Leadership as Brand Director for McKnight's!

Are you a visionary leader with a passion for digital media and live events with a knack for driving commercial success? Haymarket Media, Inc. is searching for a dynamic and experienced Brand Director to champion the McKnight's brand, the leading resource for the senior care industry. This hybrid role, based in our NYC office offers the opportunity to lead a talented team in Northbrook, Illinois, and shape the future of a beloved B2B media brand.

About the McKnight’s Brand Director:

As the McKnight's Brand Director, you won't just oversee operations – you'll be the architect of our commercial strategy and the public face of the brand. This pivotal role demands a blend of strategic thinking, creative flair, and exceptional leadership. You'll work hand-in-hand with product, marketing, analytics, operations and business development teams, reporting directly to the General Manager of Haymarket’s Business Media Group. Success in this role means demonstrating leadership, fostering a culture of innovation, and driving significant revenue growth.

Responsibilities include:

Strategic Vision & Commercial Growth

• Craft, communicate and champion the brand's strategic vision across all teams, ensuring alignment on goals, targets, and deadlines, and providing staff with the necessary resources.

• Collaborate closely with sales representatives, joining client meetings to ensure our offerings align with client needs and result in commercial success.

• Engage with a territory of key clients to grow their commercial relationship with McKnight’s.

• Ignite new product ideas for business development teams across digital, custom content, live events, and print vehicles.

• Identify and cultivate strong relationships with key industry contacts to forge relevant content and commercial partnerships.

Content & Audience Engagement

• Partner with our talented editors to craft a compelling content strategy that resonates with and grows audience engagement within our three senior care verticals: Long Term Care, Senior Living, and Homecare.

• Collaborate with the marketing team to develop powerful and effective messaging that resonates with both the McKnight's audience and our valued clients.

• Leverage the power of AI to create cutting-edge solutions across the McKnight’s brand family.

Team Leadership & Development

• Build, train, and nurture a high-performing, motivated, and effective editorial team that consistently exceeds expectations.

• Lead the recruitment process and conduct formal appraisals for your direct reports, fostering their growth and development.

• Provide personalized one-to-one coaching and assistance to all direct reports, empowering them to reach their full potential.

• Ensure organizational systems are intuitive and easily managed, even in your absence, fostering a seamless and efficient workflow.

Product & User Experience

• Collaborate with the product team, contributing to exceptional digital UX, functionality, and product design that delights our users.

What You'll Bring:

• 10+ years of proven experience in digital media, with a strong track record of success.

• Education, Bachelor’s degree in related field

• A powerful leader, communicator, and collaborator who inspires and motivates teams.

• Boundless creativity across all publishing platforms, consistently delivering fresh and engaging content.

• Exceptional oral communication and presentation skills, captivating audiences with your insights.

• Sharp financial and commercial awareness, driving profitable growth and strategic decision-making.

• Outstanding project management and people management skills, navigating complex initiatives with ease and fostering a positive team environment.

• Ability to Travel, to industry conferences and to the Northbrook, IL office on a semi-frequent basis.

What We Offer:

• A competitive compensation package

• The salary range for this position is $175,000–$200,000 + bonus potential. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.

• Paid annual vacation, holiday and sick time off

• Comprehensive health plans including medical, dental and vision

• Competitive 401(k) investment options and generous company matching program

• Life insurance

• Commuter benefits

• Employee referral awards

• Tuition reimbursement

• Training opportunities through industry-recognized programs

• A creative and passionate workplace and a fun, collaborative team environment

• Three Week “Work from Anywhere” benefit, to ensure work life balance

About Haymarket:

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @haymarketmedia.com are legitimate. 

When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through Linkedin.

You can view our open positions on our website US careers section: www.Haymarket.com