Product Manager, Digital Commerce – Lifestyle Brands at JCPenney

Job Title: Product Manager, Digital Commerce – Lifestyle Brands
Overview:
We’re looking for a strategic and customer-centric Product Manager to lead the end-to-end digital experience across our portfolio of lifestyle brands. This role owns the full site journey—from homepage to checkout to post-purchase—ensuring that every interaction reflects our brand values and delivers measurable impact to the business. You’ll partner closely with UX/UI, engineering, marketing, and operations to build seamless, inspiring, and high-performing customer experiences.
Key Responsibilities:
•    Lead the digital product strategy across lifestyle sites, from discovery through checkout and post-purchase, ensuring a cohesive and brand-right experience.
•    Define and manage the product roadmap, balancing customer needs, business priorities, and brand-specific nuances.
•    Partner with UX to deliver engaging, mobile-first experiences that reflect lifestyle brand storytelling and drive loyalty.
•    Collaborate with engineering, analytics, and cross-functional stakeholders to launch features, optimize performance, and resolve friction points.
•    Drive sitewide KPIs including traffic-to-purchase conversion, average order value, retention, and customer satisfaction.
•    Leverage customer insights, analytics, and A/B testing to make data-informed decisions and continuously improve the experience.
•    Benchmark against competitors and industry leaders, ensuring our lifestyle brands stay at the forefront of digital retail.
•    Act as the voice of the customer, advocating for intuitive, inspiring, and frictionless experiences across all touchpoints.
Qualifications:
•    3–5+ years of product management experience, preferably in eCommerce, retail, or consumer lifestyle brands.
•    Strong understanding of end-to-end digital commerce journeys (search, browse, checkout, post-purchase).
•    Proven ability to define and execute on roadmaps with measurable business impact.
•    Experience working in Agile environments, with comfort in backlog grooming, sprint planning, and release management.
•    Analytical and data-driven, with strong skills in web analytics, A/B testing, and customer feedback analysis.
•    Excellent cross-functional communication skills, with the ability to influence and align diverse stakeholders.
Preferred Skills:
•    Experience working across multi-brand digital platforms.
•    Familiarity with Salesforce Commerce Cloud.
•    Knowledge of personalization, content management, or loyalty platforms.
•    Passion for lifestyle brands, digital storytelling, and customer experience innovation.