For two decades, RealSelf has been the trusted authority in the aesthetics space. Now, we're evolving into something even more powerful—a dynamic digital ecosystem that puts consumers at the center of their aesthetic journey.
What sets us apart? We're the only destination that combines verified patient experiences, board-certified expert guidance, and cutting-edge technology to help you make confident, informed decisions about your aesthetic goals.
RealSelf is your judgment-free destination for all things aesthetics—whether you're just curious or ready to transform. We're building a safe space where authenticity meets aspiration, and where every aesthetics journey is celebrated.
Join us as we embrace this exciting evolution. Your best self awaits.
Role Overview:
We’re looking for a proactive, strategic leader to own our social media strategy, grow our audience, and lead our influencer partnerships program. This is a hands-on role for someone who is data-driven, highly collaborative, and able to translate insights into actionable strategies that deliver measurable results. Bonus points if you have experience integrating social and email channels to maximize reach and impact.
*Compensation will be evaluated based on experience.
Key Responsibilities:
Develop, execute, and optimize RealSelf’s multi-platform social media strategy to drive audience growth, engagement, and brand awareness.
Lead our influencer partnerships program from strategy through execution, including sourcing, contracting, content planning, and performance tracking.
Execute and project manage sponsored Instagram content from doctors, providers, and brand partners to ensure timely delivery and optimal performance.
Monitor and analyze social performance metrics, using insights to inform ongoing strategy and identify opportunities for improvement.
Stay ahead of emerging social trends, platform updates, and competitive activity to keep RealSelf’s social presence innovative and relevant.
Collaborate cross-functionally with the Digital, Creative, Editorial, and Product teams to align messaging, campaigns, and brand storytelling.
Work closely with the Email Marketing team to integrate social content into newsletter campaigns for broader audience engagement.
Serve as a mentor and leader within the Digital team, setting high standards for execution, communication, and results.
Proactively identify opportunities, act quickly to capitalize on timely trends and viral moments, and deliver creative, high-impact solutions that drive measurable business results.
Requirements:
2–5 years of experience managing social media strategy and/or influencer programs, preferably in a consumer brand, beauty, aesthetics, or related industry.
Proven track record of delivering measurable audience growth and engagement across major platforms (Instagram, TikTok, YouTube, LinkedIn, etc.).
Strong analytical skills with experience interpreting data and applying insights to strategy.
Excellent written communication skills with the ability to quickly adopt and maintain a brand’s tone of voice.
Clear point of view on social content, with the confidence to take creative risks and test bold ideas that drive engagement.
Comfortable and skilled in creating, directing, and optimizing video content for social platforms.
Excellent communication, presentation, and collaboration skills.
Demonstrated ability to lead projects, manage multiple priorities, and meet deadlines in a fast-paced environment.
Knowledge of email marketing or newsletter strategy is a plus.
Located in NYC and comfortable coming into the RealSelf office 2-3 days a week.
Ideal Qualities:
You have a passion for beauty and pop culture.
You operate without ego and are a collaborative team player with a proactive and entrepreneurial mindset.
You thrive in a startup environment, are comfortable with ambiguity, and feel excited to build new processes from the ground up.
You have exceptional organizational skills and attention to detail.
Perks & Benefits:
You’ll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world, wherever they may be on their aesthetics journey.
Health benefits: We offer comprehensive benefits for medical, dental and vision 100% paid for by RealSelf at the employee level.
Work-life balance: Enjoy paid time off, including no work on your birthday and Summer Fridays, as well as generous leave options for life events such as becoming a parent.
401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
Treatment reimbursement: At RealSelf, we encourage our team to walk in our audience’s shoes. That’s why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer.
Company holidays: We believe in celebrating holidays! Enjoy time off during our 12 company-wide holidays + no work on your birthday!
Hybrid NYC office: We recognize that there’s no one size fits all with office culture. That’s why we believe in a flexible hybrid schedule for our New York City employees, who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.
RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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