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Territory Execution Executive at Pernod Ricard

Pernod Ricard · Guwahati, India · Onsite

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KEY RESPONSIBILITIES

  • To implement and execute marketing strategy for the state – consistent with the share and volume objectives of the business.
  • Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing and Sales Team for the entire portfolio of products and brands.
  • Creative flair for the best brand activation campaigns to promote new products or boost existing brands’ image.
  • To ensure effective utilization of marketing budget and undertake course corrections if required.
  • To ensure visibility of all brands and overall prominence in the market.
  • Drive campaigns in coordination with the sales team and to ensure targeted scores are achieved.
  • Timely training & guidance to 3Ps (3rd Party) regarding executions metrics to ensure execution excellence. 
  • To develop and manage vendors for signage, merchandising equipment etc.
  • Work closely with sales teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing its effectiveness.
  • Timely settlement of bills to avoid any issues in the market.
  • Data management and sharing the insights with sales team, Sales head, RMM and RH (Region Head) (mainly Activation Scores)
  • Driving Consumer Engagement.

KEY STAKEHOLDERS   

Internal

  • Marketing and Sales team for planning and execution of promotions
  • RMM/State Heads for guidance and approvals
  • Zonal SDM for systems/ formats/ SRS
  • Work closely with the sales team with regards to activation/promotion etc

External

  • Vendors & trade partners

PROFILE DETAILS

Qualification

  • MBA (preferably from a premier institute) with 4-6 years of work experience in FMCG/ Beverage industry, with at least 4 years in the Marketing/Promotion function.

Experience

  • Analytical ability to analyze market data.
  • Experience in event management is preferable.
  • Knowledge and experience of consumer and trade promotions
  • Skilled in Excel & Power BI

Behavioural skills

  • Proactive, flexible and creative
  • Exceptional social and communication skills with a pleasing personality
  • Highly energetic and enthusiastic.
  • Willing to travel as per business requirements.
  • Good interpersonal skills.
  • Knowledge of branding opportunities through signage, printing, consumer gifting etc.
  • An eye for detail and a penchant for quality execution.
  • Ability to liaise at all levels internally and externally.

Job Posting End Date:

2025-09-02

Target Hire Date:

2025-08-02

Target End Date:

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