- Professional
- Office in Guwahati
KEY RESPONSIBILITIES
- To implement and execute marketing strategy for the state – consistent with the share and volume objectives of the business.
- Develop and implement a suitable merchandising strategy for the market - in consultation with the Marketing and Sales Team for the entire portfolio of products and brands.
- Creative flair for the best brand activation campaigns to promote new products or boost existing brands’ image.
- To ensure effective utilization of marketing budget and undertake course corrections if required.
- To ensure visibility of all brands and overall prominence in the market.
- Drive campaigns in coordination with the sales team and to ensure targeted scores are achieved.
- Timely training & guidance to 3Ps (3rd Party) regarding executions metrics to ensure execution excellence.
- To develop and manage vendors for signage, merchandising equipment etc.
- Work closely with sales teams to ensure the effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing its effectiveness.
- Timely settlement of bills to avoid any issues in the market.
- Data management and sharing the insights with sales team, Sales head, RMM and RH (Region Head) (mainly Activation Scores)
- Driving Consumer Engagement.
KEY STAKEHOLDERS
Internal
- Marketing and Sales team for planning and execution of promotions
- RMM/State Heads for guidance and approvals
- Zonal SDM for systems/ formats/ SRS
- Work closely with the sales team with regards to activation/promotion etc
External
- Vendors & trade partners
PROFILE DETAILS
Qualification
- MBA (preferably from a premier institute) with 4-6 years of work experience in FMCG/ Beverage industry, with at least 4 years in the Marketing/Promotion function.
Experience
- Analytical ability to analyze market data.
- Experience in event management is preferable.
- Knowledge and experience of consumer and trade promotions
- Skilled in Excel & Power BI
Behavioural skills
- Proactive, flexible and creative
- Exceptional social and communication skills with a pleasing personality
- Highly energetic and enthusiastic.
- Willing to travel as per business requirements.
- Good interpersonal skills.
- Knowledge of branding opportunities through signage, printing, consumer gifting etc.
- An eye for detail and a penchant for quality execution.
- Ability to liaise at all levels internally and externally.
Job Posting End Date:
2025-09-02Target Hire Date:
2025-08-02Target End Date:
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