Director, Business Development (Creators Product Group) at DBA Media, LLC

Description

UTA Creators Product Group is looking for a Director of Brand Strategy and Licensing. The specialist will be responsible for developing brand strategies, signing licensing agreements, and collaborating with clients and internal teams to maximize brand impact and revenue. Seeking a dynamic Brand Strategy and Licensing Specialist to elevate our talent-led brands and drive strategic growth.

Salary Range: $175,000.00 - $200,000.00 B.O.E.

In this pivotal role, you’ll:

• Develop comprehensive brand strategies for high-profile talent, influencers, and celebrities.
• Cultivate relationships with talent and industry partners to create unique licensing opportunities.
• Create compelling brand narratives and positioning that authentically represent talent personas.
• Manage a portfolio of talent-led brand collaborations across fashion, beauty, lifestyle, and digital content.
• Negotiate and structure licensing deals that align with both talent and brand objectives.
• Conduct market research to identify opportunities for brand expansion and emerging talent partnerships.
• Lead cross-functional teams in executing brand initiatives and product launches.
• Analyze brand performance metrics and adjust strategies to maximize impact and ROI.

Requirements

The ideal candidate will possess:

• 5+ years of experience in brand strategy and licensing, preferably with talent-led or lifestyle brands.
• Proven track record of successful brand launches, repositioning campaigns, and celebrity collaborations.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent negotiation and communication skills, with the ability to work with high-profile individuals.
• Deep understanding of consumer behavior, pop culture trends, and the digital landscape.
• Creative problem-solving abilities and innovative thinking.
• Knowledge of intellectual property rights and licensing best practices.

Join our team to shape the future of talent-led brands at the intersection of celebrity, culture, and consumer engagement. You’ll craft strategies that transform personal brands into powerful business entities while creating memorable brand experiences through strategic licensing partnerships.

If you’re passionate about building authentic, resonant brands and have a talent for conceptualizing unique brand extensions, we want to hear from you. Help us redefine the landscape of talent-driven enterprises and push the boundaries of celebrity-endorsed products in this dynamic and influential role.

What We Offer:

• Comprehensive benefits package with employer contributions.
• Unlimited vacation time.
• Hybrid work schedule.
• Paid parental leave.
• Volunteer opportunities.
• Casual Dress code and an open office environment.
• A fulfilling career at a top-tier company with a strong mission and a passionate team.

Work Environment/Physical Demands:

This role is typically based in an office environment, requiring the use of a computer, telephone, and other office equipment as necessary to fulfill job duties.  The noise level is typical of an office setting, and interruptions may occur throughout the workday.

UTA is committed to diversity and is an equal opportunity employer.  All qualified applicants will receive consideration without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Other Duties:

Please note that this job description is not exhaustive and may change at any time, with or without notice, to accommodate the evolving needs of the position and the company.

About CPG:

Creators Product Group is the consumer products division of United Talent Agency (UTA).  CPG is building brands with talented creators across the fashion, food and lifestyle arenas, and marketing them primarily through digital channels. Our creators have built great brands with devoted and dedicated followers, and they have a voice and aesthetic they want to convey through their own products. We solve that challenge through expertise in product development, digital strategy, merchandising and e-commerce. We centralize the development of consumer products and provide licensing representation for UTA’s roster of fashion, lifestyle, food and beauty talent, as well as additional client. CPG also consults with leading manufacturers to help them navigate the digital space. Our goal is to build the next generation of digital products and brands.