Hybrid Apparel and Sunglasses Shop Manager at Scheels

What You Need to Succeed:

• A true passion for athletic apparel, outdoor adventures, and active lifestyles—you love staying on top of the latest trends in fitness and sports.

• Strong communication skills with a customer-first mindset—you enjoy connecting with people, sharing product knowledge, and helping them find the perfect gear.

• A team-player attitude and the creativity to build engaging displays that inspire customers, highlight performance-driven styles, and bring the energy of sport and fashion to life.

Compensation & Schedule: 

• Compensation starts between $47–55,000+/year (includes commissions and incentives).

• Average hours: 41 hours/week. A typical schedule includes two opening shifts (9 AM – 5 PM), two closing shifts (12 PM – 9 PM), a consistent weekday off, and alternating weekends.

• Training: Product training twice a month on Tuesday or Wednesday evenings from 5:30–7:00 PM, so you’re always on top of the newest trends. Individualized business training with a mentor each week to learn SCHEELS systems and run your shop at the highest level. 

What You’ll Do:

• Lead with Style: Stay on top of the latest products including performance sunglasses, helping guests find the perfect pair to elevate their look—whether they’re on the field, in the stands, or out in the sun.

• Own Your Zone:  You will lead the Sunglasses department and Fan Shop in our store, taking pride in your selection and presentation of products.

• Coach the Team: Mentor, train, and energize your teammates to deliver winning customer service while staying up to date on the newest technologies and pro-level products.

• Deliver an Experience: Build real connections with customers by understanding their sport, style, and performance needs—then guide them to the best choices to keep them confident, comfortable, and game-ready!

Responsibilities: 

• Meet or exceed personal sales goals while giving Scheels customers a great experience

• Be knowledgeable to answer questions concerning location, price and use of merchandise

• Follow instructions for specific requests from customers, while maintaining safety requirements

• Analyze reports and make decisions about purchasing of inventory, arrangement of merchandise, and sales trends to meet or exceed Scheels standards

• Stock shelves, tables, and counters with merchandise while merchandising to Scheels standards.  Set up advertising, signs, and merchandise to promote sales

• Communicate professionally with vendors and/or outside sales representatives

• Train associates on the proper use and basic knowledge of merchandise

• Prepare for and facilitate required product knowledge and sales meetings as directed

• Attend weekly required sales and product knowledge training meetings

• Be professional in appearance and attitude, contribute to a positive team atmosphere and treat others with respect and consideration while following Scheels’ policies and procedures

• Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals.  Ability to write routine reports and correspondence

• Ability to perform basic math; perform operations using units of currency, measurements and understanding percentages

• Ability to effectively present information in one-on-one or small groups to customers, clients and other employees

• Ability to work assigned schedule; may include varied hours, evenings, weekends and holidays

• Promote the Scheels Visa Rewards card and be able to clearly explain all benefits

Requirements: 

Customer Service

• Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”

Culture

• Approach daily tasks, projects and follow-up communication with energy and sense of urgency

• Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact. –OR – Ability to engage others while demonstrating knowledge and capacity. 

• Show respect and appreciation for others and Scheels

• Arrive to work and meetings 10 minutes early

Team Mentality

• Genuine interest and action in helping others before yourself, regardless of recognition or reward

Teach-ability

• Consistent eagerness to listen, learn, apply knowledge and accept critical feedback

• Ability to adapt to a changing work environment

• Ability to apply concepts of basic math, grammar, punctuation and spelling

Dress Code

• Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners

Efficiency

• Demonstrate pride and ownership of their work while meeting expected deadlines

Education & Experience:

The ideal candidate will have a high school diploma, or general education degree (GED), 1-3  months related experience or training; or equivalent combination of education and experience.

Physical Requirements/Lifting Requirements:

Must be able to sit, stand, bend at the waist, climb, stoop, kneel, crouch, reach, walk, push/pull, lift, talk, and hear with or without reasonable accommodation.

Heavy work – Exerting up to 100 pounds of force occasionally, and/or up to 50 pounds of force frequently, and/or up to 20 pounds of force constantly to move objects.

Scheels cares about the health and safety of our Associates.  Associates are expected to follow all safety procedures and perform their job duties in a fashion that minimizes the risk of injury.

EQUAL EMPLOYMENT OPPORTUNITY

Scheels is an equal employment opportunity employer providing equal employment opportunities to individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Scheels will provide reasonable accommodations for qualified individuals when appropriate.