Hybrid Software Engineer - CRM at Electronic Arts

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.The Office of the CXO (Chief Experience Officer) is at the forefront of EA's transformation to become a player-first organization. Our CRM Engineering team plays a central role in enabling 1:1, personalized, real-time communication across EA's global ecosystem. This includes omni-channel content delivery through EA.com, email, and in-game messaging, backed by modern MarTech infrastructure and marketing science.As a Software Engineer – CRM, reporting to the Technical Director of CRM Engineering, you will be a key contributor to building innovative solutions that leverage Generative AI to enable scaled low-touch creative content, workflow automation, and lifecycle marketing delivery. You will work on cutting-edge AI systems that personalize player experiences across EA's global ecosystem, directly impacting millions of players worldwide.ResponsibilitiesDesign and develop scalable AI-powered systems for creative content generation, enabling dynamic, real-time messaging across web, email, and in-game channels.Build and maintain production-ready applications, exploring scaled use of LLMs, prompt engineering, model tuning, and orchestration frameworks (e.g., LangChain, Bedrock, Firefly).Implement robust data pipelines and APIs to support omni-channel content workflows and marketing automation.Participate in code reviews, technical design discussions, and agile development processes.Stay current with emerging AI/ML technologies and propose innovative solutions to enhance player engagement.Support production systems with monitoring, debugging, and performance optimization.QualificationsRequired:2+ years of software engineering experience with strong proficiency in modern programming languages (Python, JavaScript/TypeScript, Java, C# or similar)Experience with cloud platforms (AWS, Azure, GCP) and distributed systems architectureExperience with APIs, microservices, and event-driven architecturesExperience with databases (SQL and NoSQL) and data processing frameworksStrong understanding of software development lifecycle, testing practices, and CI/CD pipelinesExcellent problem-solving skills and ability to work in a fast-paced, collaborative environmentFamiliarity with gaming or entertainment industry data patterns and player behavior analytics is a plus Apply Now