Hybrid Spécialiste CRM senior - Battlefield / Senior CRM Specialist - Battlefield at Electronic Arts

« Pour visualiser la description de poste en français, veuillez sélectionner le français dans le menu déroulant au haut de la page. »The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Apex Legends, and Battlefield. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.The Sr. CRM Specialist, Battlefield will develop strategic plans across Email and In-Game channels for Battlefield fans around the world. You will report into the Senior Manager of Battlefield Lifecycle Marketing. You will work with diverse teams to implement engagement, retention and monetization programs that provide value to players while driving meaningful impact to the business.We are considering hybrid working options within the Montreal area to apply.Responsibilities:Collaborate as a member of the Battlefield Pod to determine optimal content placement for players at critical moments in their personal progressionHelp manage the content calendar, content briefs, content forecasting, and content approval and proofing processesDevelop strategies for reaching cohorts and player segments based on our goalsIdentify approaches to enhance the lifetime value of our playersTroubleshoot in a visible environmentPartner with teams to identify gaps in processes and to develop workflow enhancementsIdentify opportunities to improve toolsCultivate relationships with internal partners and team membersDevelop process documentation and best practicesFollow content, social, and digital trends and best practices within and outside the gaming industryQualifications:Multiple years of experience in CRM, lifecycle marketing, marketing data, or marketing technology fieldsExperience with digital advertising operations, including campaign programming and deliveryDirect projects and streams of work concurrently while maintaining proper documentation and reportingExpertise in quality control checks, in-depth troubleshootingPassionate about games, or game theory. And passionate about connecting players to entertainment that they will loveBuild relationships with partners across MarketingQuantitative, analytical, and innovative solution skills Apply Now