Remote On Premise Channel Manager - Western North Carolina at Heaven Hill
Heaven Hill · Charlotte, United States Of America · Remote
- Senior
This is a remote position with an ideal base location in Charlotte. The position will be responsible for markets such as Charlotte, Asheville, Greensboro and surrounding areas.
What the Role Is
The On-Premise Channel Manager will be responsible for the execution of the company's on-premise strategic initiatives in Western NC. This individual will execute at the field level in on-premise accounts and will require the ability to evaluate, implement, and execute such programs within our brand strategies. Additionally, the successful candidate will lead, direct, train, and manage local distributor sales teams.
How You Will Spend Your Time?
- Managing distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place
- Training distributor salespeople, observing competitive market activity, and evaluating distributor execution against our initiatives
- Supporting the Regional Manager
- Develop and maintain a list of key on-premise accounts within the assigned area to develop regular call frequency and strong working relationships
- Conduct regular planning and review meetings with specified point of contact within Distributors, On-Premise Directors of Sales covering depletions, goals, accounts sold, POD's, etc.
- Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives
- Be visible and impactful at the distributor office, meeting with sales representatives and management to ensure share of mind
- Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market
- Act as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs, while providing support for all sales-related activities
- Execute product seminars at accounts and with the distributor sales teams
- Provide National Account Mandate compliance updates as they are required
- Stay informed of customer and consumer trends
- Maintain a calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications
- Provide a monthly market activity report to Regional Manager, including a list of objectives, accomplishments, competitive activity, special projects and/or any specific needs
- Provide market and competitive brand updates to the Regional Manager, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
- Review programs and execution updates with distributor management
- Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
- Special projects such as verifying pricing and or distribution at on-premise accounts
- Occasional tasks or requests may be devoted to the off premise segment, pending guidance from the Regional Manager
- Any and all other duties as assigned.