Hybrid Senior Director, Performance Media at Pansophic Learning

About the Opportunity

Pansophic Learning is an education company that strives to provide students and educators exceptional learning solutions that enable them to maximize their success academically and in life, regardless of geographic, financial, or demographic circumstance. These learning solutions include high quality content, technology, teaching and exceptional schools.

Pansophic is seeking a growth-oriented leader to drive strategy, performance, and innovation for all paid media efforts across its business units.  This role will manage the media portfolio and serve as a full-funnel partner to ensure that every dollar spent drives a measurable impact on lead quality, enrollments, and long-term revenue growth.

Key Responsibilities

• Lead the scalable development, execution, and optimization of paid media strategies and processes across business units
• Adapt and customize media strategies for diverse audiences and markets, balancing performance-driven tactics with brand-building efforts across geographic regions
• Manage relationships with external agencies executing paid media, ensuring accountability for performance, efficiency, and innovation
• Leverage analytics and attribution modeling to evaluate campaign performance, improve return on investment (ROI), and refine media mix across channels such as search, social, programmatic, streaming, display, YouTube, and emerging platforms
• Collaborate with SEO partners to align paid and organic strategies for holistic search visibility and conversion impact
• Partner with Conversion Rate Optimization (CRO), content creation, influencer marketing, creative, and copywriting teams to ensure all creative assets and messaging are optimized for performance
• Collaborate with enrollment marketing and nurture teams to ensure paid media drives qualified leads through the full conversion funnel
• Provide data-driven insights to divisional marketing leaders and executives to guide broader marketing strategy
• Establish and maintain Key Performance Indicators (KPIs), dashboards, and regular reporting to communicate performance, insights, and recommendations to senior leadership
• Stay ahead of emerging advertising platforms, formats, and targeting capabilities, including the impact of AI on search and media buying
• Identify and test new opportunities to reach and convert target audiences more effectively
• Other duties as assigned

About You

• Bachelor’s degree in Marketing, Advertising, Business, or related field required; Master’s degree preferred
• 10+ years of progressive experience in digital media strategy and management, with at least 5 years in a leadership role
• Proven success managing large media budgets and delivering measurable ROI
• Experience working with both in-house teams and external agencies
• Strong knowledge of full-funnel marketing, attribution modeling, and media analytics tools
• Expertise across major paid media platforms, with a track record of early adoption of emerging channels
• Exceptional leadership, communication, and cross-functional collaboration skills
• Experience in multi-location or multi-brand environments; education sector experience preferred
• Ability and willingness to travel occasionally

Compensation and Benefits: The compensation and benefits information below is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

The annual starting salary for this position is between $175,000 – $190,000 annually.  Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. This is a bonus eligible position.

We offer the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, 10 paid holidays annually.

Paid Time Off: Paid Time Off to cover sick, vacation, and personal absences.

We offer 4 unique health insurance plans to choose from that cover a wide range of deductibles and co- insurance levels. Our goal is to provide you with maximum choice in finding a plan that meets you and your family’s needs. Employees can choose from co-pay or High Deductible Health Plans.

EQUAL EMPLOYMENT OPPORTUNITY

It is our policy to abide by all federal, state and local laws prohibiting employment discrimination based solely on a person’s race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status, veteran status (including protected veterans), marital status, registered domestic partner or civil union status, familial status, gender (including sex stereotyping and gender identity or expression), medical condition, genetic information, sexual orientation, or any other protected status except where a reasonable, bona fide occupational qualification exists.