Hybrid Account Executive, Beauty at Together Group
Together Group · New York, United States Of America · Hybrid
- Professional
- Office in New York
Key Responsibilities
- Proactive and strategic media outreach to secure product and feature placements for clients across online, print, podcast, broadcast outlets
- Supporting communications strategies for clients with creative ideas & industry insights
- Proactively monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
- Compiling monthly and weekly reports for all clients accurately and in a timely manner
- Lead and manage PR campaigns with the support of Senior team
- Knowledge of the influencer and media (print, digital& broadcast) landscape and develop targeted media lists
- Identify and track emerging trends and initiatives in the digital space and develop relevant client applications
- Assist senior team on project management and workflow and recognize flow changes when needed
- Contribute to the ideation and implementation of brand strategy
- Directly liaising with luxury beauty clients with the support of senior leadership
- Day-to-day support on mailings, strategy execution, brand partnerships and PR and influencer initiatives
- Support in preparing internal/client meetings including pulling together agenda’s and writing up minutes
- Responsible for managing product deliveries/placements/press bookings in a timely manner
- Handle product and image call-ins, and compile and manage all mass mail outs
- Manage the master media database and internal team databases and ensure it is kept up to date and accurate
- Begin to build media relationships by attending press meetings, launch events and any external industry related events
- Maintain and establish industry contacts with press and digital influencers
- Supporting the team with key launches and events
- Be a brand champion for your clients and build strong relationships with them
- Oversee and mentor junior staff
Skills, Knowledge and Expertise
- 3-5 years of relevant working experience
- Beauty PR experience is preferred
- Superior knowledge of luxury consumer industry
- Ability to manage multiple accounts simultaneously
- Excellent written and verbal skills
- You are a team player who is hardworking and dedicated