Hybrid Director – Global Digital Strategy & Capabilities, Skeletal Conditions at BioMarin Pharmaceutical Inc.
BioMarin Pharmaceutical Inc. · San Rafael, United States Of America · Hybrid
- Senior
- Office in San Rafael
Location: San Rafael, California Category: Commercial Operations
Description
Who We Are
BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines that advance the future of human health.
Since our founding in 1997, we have applied our scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using a number of treatment modalities.
Using our unparalleled expertise in genetics and molecular biology, we develop medicines for patients with significant unmet medical need. We enlist the best of the best – people with the right technical expertise and a relentless drive to solve real problems – and create an environment that empowers our teams to pursue bold, innovative science. With this distinctive approach to drug discovery, we’ve produced a diverse pipeline of commercial, clinical and preclinical candidates that have well-understood biology and provide an opportunity to be first-to-market or offer a substantial benefit over existing therapeutic options.
About Commercial
Our Commercial organization leads our global sales and marketing strategies around the world. Our integrated team continues to solidify BioMarin’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific.
SUMMARY DESCRIPTION
This is a pivotal opportunity to join BioMarin's Global Digital Strategy and Operations team as the Director of Global Digital Strategy & Capabilities. This individual will embed digital strategy across our Global brands, focusing on the Skeletal Conditions Business Unit. This role will be critical in strengthening our global brand presence and digital capabilities, ensuring a holistic and integrated approach to customer engagement that seamlessly aligns with both brand strategy and broader global digital transformation initiatives.
The successful candidate will be responsible for translating deep customer insights into impactful, data-driven omnichannel customer engagement strategies for the Skeletal Conditions BU. This includes developing, driving, and executing integrated Global digital strategies across a diverse range of channels such as web, paid media, SEO/SEM, email marketing, and CRM, all aimed at maximizing digital campaign performance, conversion success, and improved customer experiences.
Reporting to the Senior Director of Digital Strategy & Capabilities, this role will partner closely with integrated Brand teams, IT, digital operations, and data analytics to transform insights into strategies, influencing and collaborating across functions to deliver integrated omnichannel experiences that drive business impact.
KEY RESPONSIBILITIES
- Global Digital Strategy:
- Define and lead the long-term Skeletal Conditions Business Units digital roadmap, grounded in business objectives, brand priorities, and evolving customer journeys.
- Be a trusted and respected partner across the Skeletal Conditions Business Unit, providing expert support and advice on digital strategy and implementation, adding value to both strategic and tactical brand planning.
- Translate customer insights and content strategies into omnichannel engagement plans across paid, owned, and earned channels—websites, SEO/SEM, CRM, email, social, and digital field tools.
- Serve as the global digital subject matter expert and key point of contact within the Skeletal Conditions therapeutic area across internal and external stakeholders.
- Embed customer and patient-centric omnichannel planning, execution, and measurement frameworks, integrated into the yearly brand planning process.
- Drive omnichannel segmentation, targeting, channel selection and customer journey development and campaign orchestration activities aligned to business objectives
- Partner closely with Brand/Marketing, Sales, Analytics and Digital Operations to integrate digital strategy into business execution.
- Manage media spend, AOR and media partner relationships
- Embed standards and industry best practices in digital initiatives and customer journey management.
- Global Capabilities & Digital Excellence:
- Embed key core global digital capabilities for Skeletal Conditions, including CRM, CMS, CDP, marketing automation, Customer 360, Marketing Mix Modeling (MMX) and digital governance frameworks.
- Advocate digital literacy and capabilities building within the Skeletal Conditions brand teams, supporting the Digital Centre of Excellence (COE).
- Enable digitally-driven segmentation and targeting strategies for field and brand teams, enhancing precision and resource allocation.
- Advance digital maturity for Skeletal Conditions BU by championing new capabilities, governance standardization, and best practices in omnichannel execution.
- Support strategic initiatives such as persona development, segmentation, patient journey mapping, and HUB strategies to enable meaningful, personalized engagement at scale.
- Global Digital Governance:
- Establish and maintain global standards for digital strategy execution across CRM, websites, SEO/SEM, email, vendor management, and digital performance tracking for Skeletal Conditions Business Unit.
- Perform vendor and platform evaluations to ensure alignment with strategic goals, scalability, and ROI.
- Enforce cross-functional digital governance to ensure compliant, consistent, and high-quality delivery across digital initiatives.
- Digital Measurement:
- Define Key Performance Indicators (KPIs) and metrics to measure the impact of digital and omnichannel initiatives across both field and marketing channels.
- Support the Senior Director to build robust, scalable measurement frameworks and dashboards that enable real-time tracking, cross-channel attribution, and actionable insights.
- Track omnichannel and marketing effectiveness, field execution performance, and digital engagement outcomes.
- Provide executive-level performance reporting and storytelling to inform decision-making and highlight business impact.
- Develop and manage digital budgets, ensuring resource efficiency and maximum return on investment.
Qualifications
- Minimum 7-10 years of pharmaceutical, biotech or medical device industry experience in multichannel/omnichannel marketing, strategy, campaign planning, and campaign execution.
- Proven experience enabling and scaling omnichannel programs and digital capabilities across therapeutic areas, with measurable impact on commercial performance.
- Experience partnering cross-functionally to design and operationalize cross-functional omnichannel engagement strategies.
- Proven experience managing and driving accountability with multiple agencies of record to develop and execute omnichannel strategies and tactics.
- Strong sense of accountability and demonstrated ability to work collaboratively in a dynamic environment, flexible and adaptable to a changing environment.
- Experience with CRM, Marketing Automation and Marketing Mix Modeling capabilities preferred
- Strong change management skills, with experience leading organizational transformation, driving adoption, and navigating matrixed environments.
- Highly organized and results-oriented, with the ability to manage competing priorities, influence cross-functional stakeholders, and drive strategic alignment.
- Self-starter with a collaborative mindset, elevated level of accountability, and a solution-oriented approach to challenges.
Minimum Requirements
- Proven track record developing and executing omnichannel marketing campaigns to achieve superior results, demonstrating data-driven strategic thinking, experimentation, customer and patient centricity, and operational excellence.
- Familiarity with modern digital technologies and platforms (e.g., CRM/CLM, CMS, Marketing automation, digital performance measurement tools, cloud solutions).
- Deep understanding of digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid media), user experience (UX), and digital performance measurement.
- Experience with digital transformation and change management in mid-size, matrixed organizations.
- Strategic thinker with a results-driven mindset and a passion for digital innovation.
- Familiarity with industry best practices and benchmarks for customer orchestration and experience design.
- Ability to travel 10% of time (domestic and international)
Note: This description is not intended to be all-inclusive, or a limitation of the duties of the position. It is intended to describe the general nature of the job that may include other duties as assumed or assigned.
Equal Opportunity Employer/Veterans/Disabled
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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