Hybrid Marketing and Training Strategist - North Carolina at CRC Realty

Position:  Marketing and Training Strategist – North Carolina, preferably Charlotte or Raleigh

Role Overview 

Responsible for the creation and implementation of training & coaching Multifamily Team Members. Additional duties related to development and execution of marketing/advertising plans will be required for this position. This role is also responsible for assistance in the roll-out and testing of new products related to the multifamily portfolio.

*Some travel required.  

**Hybrid schedule could be an option, based on business needs.

Responsibilities   

Administrative

1. Review pertinent dashboards and software systems to analyze adherence to company policies for leasing performance, advertising analytics, and other related data sets 
2. Meet regularly with Regional Portfolio Managers and other team members to review reporting and recommend or implement necessary training and adjustments
3. Create, analyze, and present community level analytics for advertising and marketing effectiveness
4. Manage company-wide vendor relationships with advertisers and other select companies
5. Manage and update internal database of training, policies, procedures, and other related items

Training

1. Provide continual on-the-job training and mentoring to enable employees to reach individual and community goals
2. Develop and conduct in-person and virtual training for both internal and external stakeholders.
3. Manage relationships with external training partners. 
4. Provide guidance, testing and training for brand initiatives, systems and technology enhancements and campaigns to uphold and enhance customer experience and operating standards.

 Marketing

1. Provide analysis and recommended advertising packages for communities.
2. Prepare ongoing community performance recommendations.
3. Prepare annual marketing expenditure overview and budget recommendations.
4. Review and monitor existing programs in place.
5. Provide subject-matter level expertise on new technologies, products, and ideas on how to implement marketing and advertising at multifamily communities.
6. Review, audit and provide guidance regarding marketing and brand standards.

 Other Duties

1. Assist with due diligence activities when assessing a new community for potential acquisition.
2. Assist with necessary disposition activities during a community sale.
3. Participate in the analysis, development, and implementation of certain operating systems as well as associated training.
4. Identify performance gaps within portfolio and create effective action plans.
5. Additional duties may be required subject to business needs.

Qualifications  

• Prior experience in a Training or Marketing role in the multifamily industry is strongly preferred
• NALP, CAM, ARM or other industry designations also preferred
• College degree a plus
• Yardi software experience, ability to use other applications and web-based tools
• Previous experience piloting new technology products and practices for our industry
• Demonstrated ability to develop and coach Team Members
• Experience with executing a marketing /advertising plan
• Vehicle, driver’s license, ability to travel (which might require brief overnight stays)

We own and operate all of our assets and invest in the long term.  Founded in 1960, we've been Certified a Top Workplace locally and nationally for several years in a row - and Top Management Company nationwide.