Homeoffice Senior Market Research Manager at LegalZoom
LegalZoom · Los Angeles, United States Of America · Remote
- Senior
Description
We believe work should work for you. LegalZoom supports a remote-friendly environment that gives employees flexibility and balance. Our Austin, Beaverton, Frisco, Los Angeles Metro, and San Francisco Bay Area offices allow our employees to collaborate with teammates and offer special onsite events, lunches, and more.
While this position is remote, we encourage and at times, require in-person collaboration at our offices. This person must be located in either the San Francisco Bay area or Los Angeles Metro area.
- Define market research priorities and proactively address key business decisions
- Independently manage both ongoing and ad hoc research studies from end to end, including writing research briefs, drafting surveys or discussion guides, field management, data analysis and presentation of results
- Administer online enterprise data platforms, fielding questions from the org, managing user roles, and driving expanded systems integrations
- Drive customer journey and persona research to inform marketing and product strategy
- Conduct competitive intelligence studies to assess market positioning and white space opportunities
- Manage relationships with external research vendors and consultants
- Oversee budgets and timelines for both ad hoc and ongoing research initiatives
- Be the voice of the customer in strategy development, informing critical decisions with data and insights
- Work cross-functionally to get the right insights to the right people at the right time
- 8-10+ years of experience in client-side market research, with at least 3-5 years in the software/technology sector
- Ability to identify and apply the right research approach, with a mix of primary and secondary research techniques, both in-house and through external partners
- Proven ability to lead large-scale research projects with minimal oversight
- Deep knowledge of both qualitative and quantitative research methodologies
- Strong analytical skills and ability to interpret data to make informed decisions and recommendations, including but not limited to descriptive statistics, formulas, pivot tables, stat testing, cluster analysis and modeling
- Excellent communication skills and ability to present data and insights to internal stakeholders
- Experience in any of the following:
- Customer segmentation
- Qualtrics or similar survey programming software
- SPSS or similar analytical software
- Moderating focus groups / customer interviews
- Brand Health Tracking
- Tableau or similar first party data platforms
- A variety of research experience, including quant / qual, across industries / organizations, client / agency-side, etc.
- Bonus if you have an advanced degree
- Bonus if you have a talent for data visualization or a passion for slide design