Hybrid Director of Brand Marketing at Nordic Naturals

At Nordic Naturals we respect each individual for their uniqueness and the value they bring to our organization. We place an emphasis on self-empowerment and positive inner development. Our practices instill values that are integral to functioning as individuals and as a collective whole. We work interactively as an organization to encourage goal setting and excellence in both our personal and professional lives. Our team embodies a culture of integrity and we encourage everyone to live longer, healthier lives. 

POSITION SUMMARY

The Director of Brand Marketing is a critical leadership role responsible for architecting and driving the Nordic Naturals brand and product portfolio strategy across all consumer and professional channels. You’ll lead a high-performing brand team and serve as a strategic bridge between consumer insight, product innovation, full-funnel marketing, and cross-functional execution. Your work will influence every touchpoint—from the stories we tell, to the products we launch, to how consumers experience Nordic Naturals in stores, on Amazon, and online. You’ll own and integrate brand positioning, portfolio strategy, upper-funnel media (awareness, consideration), creative strategy, and omnichannel marketing. You will guide how we show up in the world—through breakthrough campaigns, aligned go-to-market plans, and a smart product roadmap grounded in consumer needs. This role is ideal for a strategic thinker and inspirational operator who can elevate brand equity and drive measurable business growth. The director of marketing will oversee the brand team as a core strategic lead in the marketing function. They are responsible for leading a team to set the broader marketing/consumer strategy, drive media communications and manage the divisional budget, brief and approve creative assets, & help deliver against company growth targets through facilitation of key sales channels (Amazon & Web media, Key Account sales meetings, in store/shopper executions).  The director of marketing will have oversight to marketing functions related to all sales channels (ecommerce, FDM, retail, & Pro). This person will need to demonstrate strong leadership skills to inspire and motivate their team, while also helping align cross functional resources to achieve the strategic objectives. 

Reasonable Accommodations Statement

To accomplish this job successfully, this individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions. 

KEY RESPONSIBILITIES

Brand Leadership & Strategy

• Own and evolve the Nordic Naturals brand strategy, purpose, and architecture to ensure distinctiveness, emotional connection, and consistency across markets and channels.

• Translate consumer insights, wellness trends, and competitive intelligence into brand strategies and GTM plans that drive awareness, engagement, and trust.

• Partner with ELT, sales, and cross-functional teams to shape the long-term brand vision and translate it into near-term execution priorities.

Product Portfolio Strategy

• Lead development of a portfolio-wide strategy—including hero product elevation (e.g., Ultimate Omega), rationalization, pricing tiers, innovation white space, and architecture by channel and consumer need state.

• Partner with Product Development, Innovation, and Sales to prioritize SKUs and formats for each channel (Amazon, DTC, FDM, Natural, Pro).

• Guide naming, positioning, identity, and claims strategy for new products and major refreshes.

Upper-Funnel Media & Campaign Development

• Own strategy and execution of upper-funnel media—including national awareness, TV/CTV, podcast, influencer, PR, out-of-home, and paid social (in collaboration with Performance Marketing team).

• Brief and oversee strategy of breakthrough brand campaigns and creative content that drives awareness, consideration, and brand equity.

• Align media investment with campaign priorities and growth goals, managing agencies and partners to maximize effectiveness and efficiency.

Cross-Functional GTM Planning

• Lead cross-functional go-to-market plans across product launches, marketing campaigns, and channel-specific moments (Amazon, Retail, DTC).

• Ensure alignment between brand, sales, creative, performance marketing, and innovation teams to drive integrated execution.

• Own seasonal and annual marketing calendars in partnership with Commercial, DTC, and Retail teams.

Team Leadership & Budget Ownership

• Manage and grow a best-in-class brand marketing team, fostering a culture of curiosity, accountability, and creativity.

• Own brand marketing budget and allocate across media, creative, partnerships, and campaign execution with a focus on measurable return.

• Serve as a senior leader within the Marketing organization—partnering with Sales, DTC, Amazon, Creative, and Performance Marketing to deliver unified consumer experiences.

• Assure that all marketing and advertising materials for the category are in compliance with FDA and FTC regulations.

POSITION QUALIFICATIONS

• 8–12+ years in brand management, portfolio strategy, or integrated marketing—ideally in CPG, wellness, supplement, or omnichannel retail environment.

• Proven ability to drive brand growth through positioning, creative strategy, portfolio strategy, and full-funnel marketing (with strong focus on upper funnel).

• Deep experience partnering with Creative, Media, and Product teams to bring big ideas to life across owned, earned, and paid.

• Strong cross-functional leadership skills—able to influence across Marketing, Sales, Product, Regulatory, and Executive teams.

• Highly analytical and financially literate; understands brand equity and how it connects to commercial outcomes.

• Passionate about purpose-led marketing and storytelling that educates, empowers, and earns consumer trust.

• Bachelor’s degree required; MBA or equivalent experience preferred.

Pay, Benefits & Perks:

The estimated annual pay for this role is $175,000 to $225,000. This pay is an estimate and the exact compensation may vary depending on an applicant's location, skills, prior experience, professional qualifications, and other relevant factors. Additional compensation may also include incentive compensation (i.e. bonus or commission) if applicable. 

At Nordic Naturals, ‘step one’ toward achieving our goal of a healthy world is taking care of our family of employees. We offer a comprehensive and attractive benefits program to employees and eligible family members. Our benefits & perks include the following: 

• Multiple Health Plan Options 
• Dental & Vision 
• Dedicated Mental Health & Wellness Plan
• Access to Multiple EAP Plans 
• Employer Paid Life Insurance 
• PTO 
• Paid Holidays (9 holidays per year) 
• Paid Sabbatical (3 weeks of paid sabbatical after every 5 years of employment) 
• 401(k) Retirement Plan (employer matches dollar for dollar up to 3%)
• Free Monthly Supplements
• Product Discount Program
• Wellness Coach

Nordic Naturals is an equal opportunity employer. A pre-employment drug screening and background check are conditions of employment.   

At Nordic Naturals, we’re committed to delivering the world’s safest, most effective nutrients essential to health. Our award-winning omega-3 fish oil and other foundational nutrients are research supported, expertly formulated, rigorously tested, proven effective and, best of all, great tasting. With products for the whole family, we deliver the nutrients essential for healthy living.  

Nordic Naturals has been revolutionizing omega-3s since 1995, pioneering a new definition of fish oil as it relates to purity, freshness, taste, and dosage. Headquartered in Watsonville, CA, the company has expanded beyond solely omega-3s and offers complementary, foundational nutrients essential to health. Our portfolio, which is distributed to over 35 countries, includes more than 200 products in a variety of flavors and formulations for adults, kids, athletes, and pets. Family owned; Nordic Naturals works passionately to see generations of healthier, happier people around the world.