Hybrid Director of Marketing Communications at Outdoor Cap

The Director, Marketing Communications is a team leadership role responsible for overseeing all integrated marketing communications across Outdoor Cap's portfolio of brands and customer segments. This role directly manages the Marketing Leads (Retail, JUNK, Promo/Sports), Licensing Coordinator, and Tradeshow & Events Coordinator, serving as the connective tissue across campaigns, messaging, brand visibility, and customer-facing touchpoints.

This leader will own the master marketing calendar, streamline creative approval processes, and champion team development. The ideal candidate is a highly organized, confident communicator with a proven record of mentoring talent, building cross-functional trust, and leading teams who deliver campaigns that grow brand equity and revenue.

This role is ideal for you if you are: 

• A unifier who brings order to complexity and lifts teams through clarity and coaching.
• A brand-minded operator who gets things out the door—and knows what great looks like.
• A clear, confident communicator who can work well with others, offer solutions, and move teams forward.

Essential Duties & Responsibilities 

Team Leadership & Operations 

• Lead, mentor, and develop a team of 6-8 direct reports across marketing leads, licensing, and events.
• Establish clear roles, feedback loops, and shared KPIs across functions.
• Implement consistent planning and review processes (weekly standups, campaign reviews, retrospectives).
• Owns strategic marketing relationships as appropriate across retail, sports, and promotional verticals.

• Champion the work and successes of the team and cross-functional work being done to grow our brands. 

Campaign Oversight & Marketing Calendar 

• Own and maintain the master marketing communications calendar across all business units and seasonal activations.
• Serve as final approver for campaigns, messaging, and creative concepts.
• Ensure integrated storytelling across owned, earned, and paid media as well as retail and digital platforms and downstream industry channels and customers. 

Creative Liaison & Brand Stewardship 

• Partner closely with the Head of Creative to uphold brand standards and accelerate campaign timelines.
• Serve as the point of escalation and review for high-impact creative—balancing quality, speed, and strategic clarity.

Cross-Functional Collaboration 

• Act as a strategic liaison between marketing, creative, digital, sales, and executive teams.
• Translate marketing strategy into executable briefs and ensure alignment across functions.
• Drive process improvements that reduce bottlenecks and improve time-to-market.

Performance & Optimization 

• Develop and track department-level OKRs tied to brand growth, campaign ROI, and team effectiveness.
• Analyze and report on communication impact (e.g., brand recall, campaign reach, engagement, and sales when possible).
• Establish post-campaign review process with lessons learned and test-and-learn recommendations.

Skills & Competencies 

• Marketing Leadership: Brings deep experience across B2B and DTC marketing, campaign orchestration, and cross-channel strategy.
• Creative Judgment: Confident guiding brand messaging and visual standards across campaigns, touchpoints, and teams.
• Operational Rigor: Skilled at building calendars, workflows, and processes that increase speed, clarity, and accountability.
• Team Development: Invests in people. Coaching team members, creating clear roles, and fostering a culture of shared ownership.
• Behavioral Traits: Calm under pressure, highly organized, clear communicator, proactive problem-solver.
• Values Alignment: Embodies integrity, teamwork, and growth mindset - upholding Outdoor Cap’s mission and culture at all times.

Education and Qualifications 

• 8+ years in marketing communications, brand, or integrated marketing roles.
• 3+ years directly managing a team with multiple stakeholders and functions.
• Experience in B2B and DTC marketing, preferably in consumer products or apparel.
• Strong understanding of retail, promotional, and digital marketing channels.
• Exceptional organizational, communication, and leadership skills.
• Ability to juggle planning and real-time execution with composure and clarity.

Physical/Mental Requirements 

• Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend and move inside the office to access files and product.
• Required to have close visual acuity to perform computer tasks and operate other office machinery.
• The person in this position frequently communicates with internal and external customers and must be able to exchange accurate information in a clear manner.  

• Ability to move 10-20 lbs occasionally throughout day.
• Able to hear a telephone ring.

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.